How Do You Offer a Frictionless Experience to Your Customers?

As people, it’s easy to notice a negative story in the news, because that (unfortunately) resonates with us more than a positive experience can. A study that was conducted by Ph.D. and Psychologist...
A Quick Over Of Buyer Personas

A Quick Over Of Buyer Personas

What Is A Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Why Are They Needed? Buyer personas provide structure in context for your company, making...

What Is The Buyer’s Journey?

What Is The Buyer’s Journey?

In today’s world, inbound marketing is gaining more and more traction. Inbound marketing is creating content that bringing people to your content rather than reaching out to them like traditional outbound marketing. But knowing what it means is different than...

Overview of Google Display Ads

Overview of Google Display Ads

If you've been watching our blog, you might have read our last post, “An Overview of Google Search Ads.” Today let’s continue that thread with an overview of Google display ads. What is the difference between search ads and display ads?  Let’s quickly review...

An Overview of Google Search Ads

An Overview of Google Search Ads

You've probably heard of the world's most popular search engine, Google. As a business owner, I can take time to go into all kinds of statistics and data as to how they're absolutely dominating the search engine category, and how they're greater than 90% of the market...