How Powerful is Using a Mascot for Branding?

Having a mascot to use as an ambassador for your company or product can be very beneficial. A brand mascot gives your company a face to stand out amongst similar businesses and represents your...
Creating an Influencer Marketing Strategy

Creating an Influencer Marketing Strategy

Are you looking to create an influencer marketing strategy? Do you know about influencer marketing? If not, then we got you covered! Just about a decade ago, influencer marketing was limited to mostly celebrities and a few popular bloggers. Recently, due to the...

How to Effectively Use Automation

How to Effectively Use Automation

What is Marketing Automation? Marketing automation refers to the use of software to automate marketing activities. You can use automation in your daily marketing tasks. Some task examples include email marketing, social media posting, and even ad campaigns. It allows...

4 Services to Improve Your ‘X’ Now

4 Services to Improve Your ‘X’ Now

'X' stands for the experience that everyone has with your brand. To improve your 'X,' you must look at all areas of your business to develop a well-rounded strategy. We recommend a 4-dimensional approach to enhance your 'X.' Brand Creation  Developing a strong...

Using Personalization in Marketing

Using Personalization in Marketing

How many emails have you seen that seem identical to all the others? A company is either advertising a new product or service while addressing it toward a "Valued Customer." As you're aware, being called a valued customer is not that personable. This often leads to...

Customer Experience KPIs

Customer Experience KPIs

Today, more and more businesses are becoming more customer oriented to provide the best experience for them as possible. You should always strive to provide a positive customer experience (CX) since they are very important to growing your brand awareness. This is...

Measuring Employee Experience

Measuring Employee Experience

Every company invests a major portion of their revenue on customer experience and satisfaction, but not on employee experience. Companies have followed this way of thinking for years, but now things have changed. Now, both small and large organizations are trying to...

Reducing Security Risk to Your Business

Reducing Security Risk to Your Business

In today’s ever-changing technology world, you constantly hear about cybersecurity and data breaches. It leads to many small and medium business owners to wonder what they can even do. You might be sitting there asking yourself, “If the Russians are out here hacking...

Ways A Rulebook Will Benefit Your Business

Ways A Rulebook Will Benefit Your Business

The Rulebook is essential to any business looking for help in their marketing and branding efforts. It's important to know who you are and who your customers are to make the most efficient marketing strategy with the best return on investment. You do not want to spend...

Creating an Influencer Marketing Strategy

Creating an Influencer Marketing Strategy

Are you looking to create an influencer marketing strategy? Do you know about influencer marketing? If not, then we got you covered! Just about a decade ago, influencer marketing was limited to mostly celebrities and a few popular bloggers. Recently, due to the...

How to Effectively Use Automation

How to Effectively Use Automation

What is Marketing Automation? Marketing automation refers to the use of software to automate marketing activities. You can use automation in your daily marketing tasks. Some task examples include email marketing, social media posting, and even ad campaigns. It allows...

4 Services to Improve Your ‘X’ Now

4 Services to Improve Your ‘X’ Now

'X' stands for the experience that everyone has with your brand. To improve your 'X,' you must look at all areas of your business to develop a well-rounded strategy. We recommend a 4-dimensional approach to enhance your 'X.' Brand Creation  Developing a strong...

Using Personalization in Marketing

Using Personalization in Marketing

How many emails have you seen that seem identical to all the others? A company is either advertising a new product or service while addressing it toward a "Valued Customer." As you're aware, being called a valued customer is not that personable. This often leads to...

Customer Experience KPIs

Customer Experience KPIs

Today, more and more businesses are becoming more customer oriented to provide the best experience for them as possible. You should always strive to provide a positive customer experience (CX) since they are very important to growing your brand awareness. This is...

Measuring Employee Experience

Measuring Employee Experience

Every company invests a major portion of their revenue on customer experience and satisfaction, but not on employee experience. Companies have followed this way of thinking for years, but now things have changed. Now, both small and large organizations are trying to...

Reducing Security Risk to Your Business

Reducing Security Risk to Your Business

In today’s ever-changing technology world, you constantly hear about cybersecurity and data breaches. It leads to many small and medium business owners to wonder what they can even do. You might be sitting there asking yourself, “If the Russians are out here hacking...

Ways A Rulebook Will Benefit Your Business

Ways A Rulebook Will Benefit Your Business

The Rulebook is essential to any business looking for help in their marketing and branding efforts. It's important to know who you are and who your customers are to make the most efficient marketing strategy with the best return on investment. You do not want to spend...