6 Popular Customer Experience Metrics Explained Simply

There are plenty of ways to track KPI and experience metrics. Companies that do this can ensure a future where goals are met, and a better customer experience for mostly everyone. But some stand out...
A Quick Over Of Buyer Personas

A Quick Over Of Buyer Personas

What Is A Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Why Are They Needed? Buyer personas provide structure in context for your company, making...

What Is The Buyer’s Journey?

What Is The Buyer’s Journey?

In today’s world, inbound marketing is gaining more and more traction. Inbound marketing is creating content that bringing people to your content rather than reaching out to them like traditional outbound marketing. But knowing what it means is different than...

A Quick Over Of Buyer Personas

A Quick Over Of Buyer Personas

What Is A Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Why Are They Needed? Buyer personas provide structure in context for your company, making...

What Is The Buyer’s Journey?

What Is The Buyer’s Journey?

In today’s world, inbound marketing is gaining more and more traction. Inbound marketing is creating content that bringing people to your content rather than reaching out to them like traditional outbound marketing. But knowing what it means is different than...