Create Your Company Voice

Create Your Company Voice

When it comes to marketing and branding for a company, many people think of the more visual aspects of it such as the graphics and logos. What they don’t think about is the company's voice itself. Why is that so important? Because it is how a business comes across to...

The Importance of Consistent Branding

The Importance of Consistent Branding

Branding is an important part of any brand’s image. It is what helps people identify who you are and what you do. Brands like Apple, Microsoft, and Target all thrive with their consistent branding. People immediately recognize those brands since they are seen across...

Sharing Storytelling Success

Sharing Storytelling Success

Success With Brand Storytelling Brand storytelling is an essential part of any business looking to not only attract customers, but to also connect with them. A brand that tells and shares a story is more likely to connect with its audience more so than a brand that...

Should You Do Blogging, Podcasting, or Both?

Should You Do Blogging, Podcasting, or Both?

As a business, your most important goal is to sell your products to customers. But, how do you attract customers to your products or services? You do this by producing valuable and engaging content. What are some good examples of valuable engaging content? Blogging...

A Brand’s Online Reputation Matters

A Brand’s Online Reputation Matters

Every business works hard, or at least we hope they do, to make sure they reach their goals. One of these goals must be to ensure that they keep their customers happy. "Why," you ask? Because for a business, an online reputation can make or break it as it affects how...

Originality Never Gets Old

Originality Never Gets Old

Originality never gets old, especially when it comes to branding for your business. Think about it. How many brands out there have become successful and separated themselves from the pack? Businesses like Nike, Apple, and GAP have all thrived from being original and...

All Websites Need These 5 Pages

All Websites Need These 5 Pages

So, you’ve decided that you want to create a website for your business. A website presents all sorts of new opportunities for your business and is possibly one of the steps needed for your growth. There are many reasons why you should have a website. To create a...

Does Your Startup Need a Marketing Slogan?

Does Your Startup Need a Marketing Slogan?

Many brands have a slogan that tells people what they are about and what they represent. It is a part of their brand identity, so they want to make sure it sends people the right message. That is why having a slogan is so important whenever you begin a new startup....