All Websites Need These 5 Pages

All Websites Need These 5 Pages

So, you’ve decided that you want to create a website for your business. A website presents all sorts of new opportunities for your business and is possibly one of the steps needed for your growth. There are many reasons why you should have a website. To create a...

Does Your Startup Need a Marketing Slogan?

Does Your Startup Need a Marketing Slogan?

Many brands have a slogan that tells people what they are about and what they represent. It is a part of their brand identity, so they want to make sure it sends people the right message. That is why having a slogan is so important whenever you begin a new startup....

YouTube: Why Your Company Should Create A Channel

YouTube: Why Your Company Should Create A Channel

YouTube is one of the most popular and most visited websites in the world today. This means that there is an ample opportunity for you to promote your company and what you offer. 90% of people say that they discovered new brands and products on YouTube. YouTube is not...

Your Go-To Guide for Building Brand Affinity

Your Go-To Guide for Building Brand Affinity

Most people in marketing have heard of the words brand loyalty, brand awareness, and brand identity. Brand affinity is just as important. Learn about brand affinity and how it can help grow your brand! Brand Affinity Brand affinity is about making a connection between...

10 Ways SEO Can Help Your Business

10 Ways SEO Can Help Your Business

Many people in business have, at one time or another, heard of the term “SEO.” Most websites have an SEO strategy. But what does SEO mean, and why are so many businesses investing in it? We are going to go over what SEO is and how your business can benefit from using...

Breakdown of Typography on a Website

Breakdown of Typography on a Website

Almost everywhere we look around us, we see text. But why do some of those words stick with us more than others? Who do some of them invoke an emotional response? This is where typography comes into play. We will discuss its importance, its elements, and its impact on...

How to Collect Buyer Persona Data

How to Collect Buyer Persona Data

What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...