Telling Your Brand’s Story Effectively

Telling Your Brand’s Story Effectively

Table of Contents What Does A Brand Consist Of? How To Communicate Through Your Brand Your Brand's Story Is Important What is your favorite brand? Why do you like it so much? Is it because of their promotion? Their products? Or maybe even their history and story? All...

How To Establish Your Brand Online

How To Establish Your Brand Online

One does not simply create a brand and then expect it just to become an overnight success. What do I mean by overnight success? I am referring to the brand just becoming an instant success with little to no marketing or promotion. Although possible, creating a brand...

How To Personalize Your Company Online

How To Personalize Your Company Online

Your online presence as a company is more important than you realize. While some companies whose presence is more based on their products can get away from not being too personalized, most companies can benefit from personalization.  You want your customers to...

Providing Real and Genuine Content

Providing Real and Genuine Content

In today’s digital world, there are thousands upon thousands of websites and social media accounts that are created for many businesses. Inside each of them, you can find all sorts of different content. From photos to videos to graphics, there always seems to be...

Don’t Let Design Kill Your Brand

Don’t Let Design Kill Your Brand

Branding is an all-important part of continued success to ensure that your business stays together and afloat in the long run. Think of the all-time great brands that are always tossed in our faces today. Apple, NFL, Nike, Target. What do they all have in common, they...

Create Your Company Voice

Create Your Company Voice

When it comes to marketing and branding for a company, many people think of the more visual aspects of it such as the graphics and logos. What they don’t think about is the company's voice itself. Why is that so important? Because it is how a business comes across to...

The Importance of Consistent Branding

The Importance of Consistent Branding

Branding is an important part of any brand’s image. It is what helps people identify who you are and what you do. Brands like Apple, Microsoft, and Target all thrive with their consistent branding. People immediately recognize those brands since they are seen across...

Sharing Storytelling Success

Sharing Storytelling Success

Success With Brand Storytelling Brand storytelling is an essential part of any business looking to not only attract customers, but to also connect with them. A brand that tells and shares a story is more likely to connect with its audience more so than a brand that...

Should You Do Blogging, Podcasting, or Both?

Should You Do Blogging, Podcasting, or Both?

As a business, your most important goal is to sell your products to customers. But, how do you attract customers to your products or services? You do this by producing valuable and engaging content. What are some good examples of valuable engaging content? Blogging...

A Brand’s Online Reputation Matters

A Brand’s Online Reputation Matters

Every business works hard, or at least we hope they do, to make sure they reach their goals. One of these goals must be to ensure that they keep their customers happy. "Why," you ask? Because for a business, an online reputation can make or break it as it affects how...

Originality Never Gets Old

Originality Never Gets Old

Originality never gets old, especially when it comes to branding for your business. Think about it. How many brands out there have become successful and separated themselves from the pack? Businesses like Nike, Apple, and GAP have all thrived from being original and...