Written content plays a key role in marketing and branding for many companies. Blogging helps your company come off across as knowledgeable to your target audience, and it helps bolster your SEO on your website. As a company, you may think having a website is all you...
Many modern marketing software and services today use email marketing as one of the primary modes of communication between the business and the client/customer. One reason for this is because of the ease of emailing a client whenever you have to send them something...
Promoting your business or a product can be quite an endeavor. There are many ways you can go about accomplishing it, but there is one method that many people tend to overlook. Have you ever thought about promoting your business or product with user-generated content?...
As a business, one of your goals is likely to be driving leads to your website. You want to drive people who are interested in your products and content as they might be a possible conversion. With the right methods, your website can be a valuable tool for generating...
Having an effective homepage can do wonders for your website. When people think of a homepage, they think of the first page they land on when they click on a website. They see it as more of a landing page that they have to navigate through to get to the content that...
Every business needs a website marketing strategy to bolster its reach-out efforts. It seems that many businesses today have their own website. That isn’t a complete shock, though, as many consumers today are looking to do their shopping online. They do this by typing...
As a service-based business, you are always thinking about your customers and clients first. You want to make sure they’re satisfied with your business so that they will keep coming back. Sometimes, you might be focused a bit too much on the customer and not enough on...
Marketing over the last 10-20 years has changed significantly since the advent of new technology. We’ve come to utilize it in many different ways to create new marketing tactics and improve marketing strategies. It has also allowed marketers to provide a better...
Some of the most important people who are vital to your company's success are your employees and your customers. Your customers are a very valuable source of promotion for your business. Customers who are delighted with your business and the services you provide can...
Today’s marketing world is a lot different than it was around two decades ago. There are many new ways to advertise your business, and its products. This is mainly due to the emergence of digital marketing. With it, the amount of digital ad spending has dramatically...
The holiday season is just around the corner. The temperature is dropping, the planning for celebrations and parties starts, and many festivities will soon be taking place. The holiday season also means an increase in deals and shoppers. Many people will soon be on...
The world has changed a lot in the last two decades. From fashion choices to technology, everything looks so much different today. One of the most noticeable changes has been in the marketing industry. Marketing practices used to be dominated by telemarketing,...