A Quick Over Of Buyer Personas

A Quick Over Of Buyer Personas

What Is A Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Why Are They Needed? Buyer personas provide structure in context for your company, making it easier...

What Is The Buyer’s Journey?

What Is The Buyer’s Journey?

In today’s world, inbound marketing is gaining more and more traction. Inbound marketing is creating content that bringing people to your content rather than reaching out to them like traditional outbound marketing. But knowing what it means is different than...