Steps to Building a Customer Referral Program

Steps to Building a Customer Referral Program

Some of the most important people who are vital to your company's success are your employees and your customers. Your customers are a very valuable source of promotion for your business. Customers who are delighted with your business and the services you provide can...

Holiday Marketing: What To Do

Holiday Marketing: What To Do

The holiday season is just around the corner. The temperature is dropping, the planning for celebrations and parties starts, and many festivities will soon be taking place. The holiday season also means an increase in deals and shoppers. Many people will soon be on...

Increase Your Website Traffic With These Tips

Increase Your Website Traffic With These Tips

Website traffic is an important metric that you must keep track of when running a website. What is website traffic, you ask? It is the number of visits a website gets. Anytime someone visits your website, they are increasing your traffic. So, how do you improve it,...

10 Ways SEO Can Help Your Business

10 Ways SEO Can Help Your Business

Many people in business have, at one time or another, heard of the term “SEO.” Most websites have an SEO strategy. But what does SEO mean, and why are so many businesses investing in it? We are going to go over what SEO is and how your business can benefit from using...

Best Lead Nurturing Practices

Best Lead Nurturing Practices

Developing customer relationships is important for every business. Lead nurturing is all about planning for the future by developing and maintaining your relationships with your leads all throughout their buying process.  For an efficient lead nurturing process,...

Creating an Influencer Marketing Strategy

Creating an Influencer Marketing Strategy

Are you looking to create an influencer marketing strategy? Do you know about influencer marketing? If not, then we got you covered! Just about a decade ago, influencer marketing was limited to mostly celebrities and a few popular bloggers. Recently, due to the...

How to Effectively Use Automation

How to Effectively Use Automation

What is Marketing Automation? Marketing automation refers to the use of software to automate marketing activities. You can use automation in your daily marketing tasks. Some task examples include email marketing, social media posting, and even ad campaigns. It allows...

Using Personalization in Marketing

Using Personalization in Marketing

How many emails have you seen that seem identical to all the others? A company is either advertising a new product or service while addressing it toward a "Valued Customer." As you're aware, being called a valued customer is not that personable. This often leads to...