How to Effectively Use Automation

How to Effectively Use Automation

What is Marketing Automation? Marketing automation refers to the use of software to automate marketing activities. You can use automation in your daily marketing tasks. Some task examples include email marketing, social media posting, and even ad campaigns. It allows...

Using Personalization in Marketing

Using Personalization in Marketing

How many emails have you seen that seem identical to all the others? A company is either advertising a new product or service while addressing it toward a "Valued Customer." As you're aware, being called a valued customer is not that personable. This often leads to...