Website traffic is an important metric that you must keep track of when running a website. What is website traffic, you ask? It is the number of visits a website gets. Anytime someone visits your website, they are increasing your traffic. So, how do you improve it, and why must you analyze it? Don’t worry; we got you covered!

Sources of Website Traffic

Before analyzing your website traffic, you first have to find out where it is coming from. There are many sources of website traffic. It can come from social media (Facebook, Twitter, Instagram, etc.), organic searches (Google, Bing), referrals, and even from paid campaigns (PPC). Once you have figured out where your traffic is coming from, you can begin to analyze it. If you find that your website traffic is high, but it seems that people are either leaving quickly or not converting, then it is time to start looking for ways to increase organic traffic. 

Organic traffic refers to the visitors and visits your website gets from search engines that are not paid for. For example, say someone is looking for a new leaf blower from a local business. Your business is local and sells leaf blowers, so when that person types in “leaf blower local” into a search engine, you are more likely to pop up in their results. This leads to them clicking on your website, which is organic traffic. So, how do you increase organic traffic?

How To Increase Organic Traffic 

Some ways of increasing organic traffic include:

Good Search Engine Optimization

Not understanding good SEO can hold you back. Engaging in good search engine optimization ensures that you are using the right type of traffic delivery strategies.

Write Great Content

Writing interesting and useful content will be more appealing to your visitors. The better and relevant your content is, the more engaged your users will be. 

Engage With Your Users on Social Media

Engaging with your users on social media can drive them towards your website. This is helpful, especially if your users find your brand appealing. Create targeted content to start pushing them towards your website! 

Create A “Help Desk” On Your Website

Have you ever gotten asked the same question over and over again? You should create a page dedicated to answering those questions! The information found on this page will be useful and educational for your users. You can write a small article or even record yourself answering those questions. This shows your users that they can always count on your website to answer any questions they may have about your products and business.

Make Your Website Mobile Friendly

One of the purposes of driving organic traffic to your website is to make sure users stay on it, engage with it, and keep coming back. This is why you must make your website mobile-friendly. No mobile user is going to want to go back to your website again if they don’t like the layout of it. Think about the many times you’ve clicked out of a website when you realized that their website layout is optimized just for desktop computers. Try to avoid giving your users that experience. 

Use Email-Marketing

This marketing strategy requires you to have a list generated of potential users who can become loyal customers. Using targeted content, such as a coupon only they can use, can be useful to start driving them towards your website consistently. Once you’ve got them hooked, then the chances of them converting are pretty good. 

Create Useful Youtube Videos

Having a dedicated Youtube channel for any future announcements and updates you may have is a great way to engage your audience. Compelling content with great visuals and infographics can grasp the attention of your viewer to where you can eventually direct them to your website if need be.  

Organic traffic may provide you with more high quality leads, but paid traffic can also be beneficial.

The Value of Paid Traffic 

Along with trying to drive organic traffic to your website, you also have the option of using paid traffic. What exactly is paid traffic? It is essentially any website traffic that has been paid to obtain it. Some of the most popular examples of paid traffic are ad traffic and pay-per-click advertising. 

Ad Traffic: 

• Banners
• Advertisements
• Pop-Ups
• Videos

Pay-Per-Click Advertising:

• Search Engine Advertising 
• Google Advertising

Using different types of paid traffic can drive traffic to your website if you feel that going the organic route hasn’t been working. One of the advantages of using paid traffic is that most of the results are instant. A paid ad campaign doesn’t take long to set up, so you can start driving traffic to your website on the same day.

Another advantage of ad traffic is that it can increase your exposure to a broader group of users which allows you to target an audience you didn’t think you ever could. 

Paid traffic may cost you some money, which is why you have to keep track of your cost per acquisition as it will help you determine if you need to readjust your strategy. As long as you don’t go overboard with your spending on advertisements, you should be able to drive enough interested visitors to your website.

Consistently Analyze Your Web Traffic 

It is crucial to analyze your web traffic consistently. You have to be able to measure the success of your campaigns to see if they have been able to drive traffic to your website successfully. Do not just measure web traffic on its own. Make sure to divide it into separate metrics. Some of the metrics you can gauge when analyzing your web traffic include:

Sources of Traffic

Analyzing where your traffic is coming from is important, so you can determine what strategy is driving that traffic. You can use your findings to adjust your strategy or continue with how they are going. 

Average Time on Site

Measuring the time a user has stayed on your site is an important metric. It may be hard to determine if the time a user has spent on your website was engaging or not. For example, if they use a mobile device to access your site, they will probably spend less time on it, but engage with more than if they did so on a desktop. Nevertheless, you don’t want your users to leave your website too quickly.

Bounce Rate

The bounce rate is the percentage of people who leave your website before taking any action. You want this number to be as low as it can be as you want your users to be engaging with your site. 

Conversion Rate

Conversion rate is one of the most critical metrics you need to track when analyzing your website traffic. It determines the overall performance of your marketing and advertising efforts. The other metrics all determine how high or low your conversion rate could be. For example, if you notice a lot of traffic on your website, but have a relatively low conversion rate, you can check out your other metrics to see what needs to be adjusted in your strategies.

Analyzing your website’s traffic is important as it is a good indicator of your marketing and advertising performance. 

Conclusion

Hopefully, you can use these tips not just to increase your website traffic, but also to analyze it properly. Good marketing and advertising strategies will drive organic traffic to your website while maintaining a high conversion rate. Try out these tips to increase your website traffic and see how your website performs. 

If you need help driving traffic to your website, check out our solutions here!