How To Create A Value Proposition
You are a restless mind and a business idea has been around for a long time. You have finally decided to try it out. The bad thing here is that after a quick look online, you have just discovered that this idea is unheard of and you would have to convince people to...
S.M.A.R.T Goals: What They Are, Why They Matter
Goals are important for any business that wants to make any form of impact in their industry. It is even more important if you want to impact the world at large. But then, there is a method for setting goals. Set it wrong and it could all be just a dream, but when it...
Cyber Security: Avoid, Reduce, Transfer, Accept
In today’s ever changing technology world you constantly hear about cyber security and data breaches. It leads many small and medium business owners wondering what they can even do. You might be sitting there asking yourself, “If the Russians are out here hacking...
How To Write A Good Positioning Statement For Your Business
When bringing your brand, your products, and the services you render before your target audience, you must have an idea of how you want them to perceive it. This is important because perceptions drive sales. If your brand is not positively viewed, no one would want to...
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