When it comes to marketing, there is one key ingredient that is often overlooked: authenticity. In a world where consumers are constantly bombarded with advertisements and messages, it can be tough to stand out from the crowd. However, by being authentic, you can...
Intentionally rebranding your company is never an easy feat. Considering the existing collateral you already have created from print material to anything digitally (such as social media and website changes), your brand realistically has already been put into the...
The holiday season is almost upon us! That means that many businesses will start having special holiday-only promotions and deals. To prepare for your holiday deals, you will need to start preparing ahead of time to reap the benefits fully. The most important thing...
With each new year comes new changes to many parts of our lives. Businesses are making changes to their office. People are making changes in the way they spend their free time. Just like all of those other factors, the Facebook algorithm is always experiencing...
Instagram has an ever-changing algorithm that never remains the same. One day, you might have to start using different hashtags. The next day, you might have to start using some of their new features to take advantage of the algorithm. It seems that there will never...
Marketing itself is an important part of the business world. When people think of marketing, they think of it like it is just one small part of a business. While yes, it is a part of business, it is definitely not a small part of it. One of the ways that we know this...
Promoting your business or a product can be quite an endeavor. There are many ways you can go about accomplishing it, but there is one method that many people tend to overlook. Have you ever thought about promoting your business or product with user-generated content?...
Having an effective homepage can do wonders for your website. When people think of a homepage, they think of the first page they land on when they click on a website. They see it as more of a landing page that they have to navigate through to get to the content that...
After you create your first website, normally you think that is the last work that you need to do for it. After all, your customers like your website, and so do you! There eventually comes a time though, where maybe you do need to consider redesigning your...
Website hosting is something that many people seem to forget about whenever they are browsing the web. The truth is that website hosting is a vital part of the structure that we see as the world wide web. Every website that you visit is being hosted on a server. They...
So, you’ve decided that you want to create a website for your business. A website presents all sorts of new opportunities for your business and is possibly one of the steps needed for your growth. There are many reasons why you should have a website. To create a...
Have your business’s Instagram posts been relatively well-liked and always have a moderate amount of engagement? But, for some reason, your last few posts haven’t received the same attention? It could be because your business’s profile is shadowban. Shadowban is...