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Every business comes across customers who have had a bad experience with their brand. Hopefully, they’re few and far between, but it can happen for several different reasons. The challenging part is how you respond to upset customers. Your response and how you...
Proper marketing is essential for your business. It promotes brand awareness and also helps by reaching a broad customer base. Effective marketing can have a positive impact on the sales of your business. Adopting the right marketing strategies will give you an...
Customer experience, commonly referred to as CX, can be described as a customer's complete experience interacting with your business. These interactions could be in the form of customer service, navigating your website, and delivery of purchased products. Creating an...
Brand personality is a thing that can make you stand out from your competitors. It also helps you to bring more customers and financiers to your side. Brand personality mostly covers the character traits of your organization. You have to possess a unique personality...
In this article, we do three things in order to create impactful brand messaging. We use brand archetypes and buyer personas to give us perspective and ideas. Then, we create messages that give value to our buyer personas with the tone of our brand archetypes. If you...
What is the best way to market your business today? How can you easily reach your target audience? Short answer: Through the internet. Before the invention of the internet in the ‘90s, through to the early 2000s, TV and radio commercials, billboards, and print media...
What is a Brand Voice? Do you think you could recognize a Tim Burton movie without having seen it or knowing he directed it? How about Wes Anderson? Could you tell me that a song was by Pink Floyd or Imagine Dragons before you even heard the singer’s voice? How about...
What are Brand Archetypes? A Brand Archetype is an explanation of the characteristics and values of a particular type of a brand by using unique and timeless characters often found in stories and movies. Many companies use them in their marketing strategies as a...
There are plenty of ways to track KPI and experience metrics. Companies that do this can ensure a future where goals are met, and a better customer experience for most everyone. But some stand out above the rest, and we’re here to break those down. With that being...
When you consider customer delight, what are the first things that pop into your head? This may include a variety of answers, but the answer should be something we can all agree on. Customer delight in the purest form is the ability to surpass expectations and create...
Our team had the opportunity to attend "Inbound19" in Boston, MA last September. For those reading that may not know what that is, "Inbound" is a conference that is spearheaded by the folks at HubSpot. If you're asking yourself who HubSpot is, you can learn more about...
Considering all you do for your company can be a daunting and tedious task. Being able to take in everyone's productivity and maintain a positive employee experience don’t always fit together. When you think about how you can track steps for your employees, what comes...
Blogs play a significant role in every industry. It can work as an advertisement to get people to visit your website and check out your products or services. With today's online user activity, blogging for your business is key to keeping an online identity,...
Every business comes across customers who have had a bad experience with their brand. Hopefully, they’re few and far between, but it can happen for several different reasons. The challenging part is how you respond to upset customers. Your response and how you...
Proper marketing is essential for your business. It promotes brand awareness and also helps by reaching a broad customer base. Effective marketing can have a positive impact on the sales of your business. Adopting the right marketing strategies will give you an...
Customer experience, commonly referred to as CX, can be described as a customer's complete experience interacting with your business. These interactions could be in the form of customer service, navigating your website, and delivery of purchased products. Creating an...
Brand personality is a thing that can make you stand out from your competitors. It also helps you to bring more customers and financiers to your side. Brand personality mostly covers the character traits of your organization. You have to possess a unique personality...
In this article, we do three things in order to create impactful brand messaging. We use brand archetypes and buyer personas to give us perspective and ideas. Then, we create messages that give value to our buyer personas with the tone of our brand archetypes. If you...
What is the best way to market your business today? How can you easily reach your target audience? Short answer: Through the internet. Before the invention of the internet in the ‘90s, through to the early 2000s, TV and radio commercials, billboards, and print media...
What is a Brand Voice? Do you think you could recognize a Tim Burton movie without having seen it or knowing he directed it? How about Wes Anderson? Could you tell me that a song was by Pink Floyd or Imagine Dragons before you even heard the singer’s voice? How about...
What are Brand Archetypes? A Brand Archetype is an explanation of the characteristics and values of a particular type of a brand by using unique and timeless characters often found in stories and movies. Many companies use them in their marketing strategies as a...
There are plenty of ways to track KPI and experience metrics. Companies that do this can ensure a future where goals are met, and a better customer experience for most everyone. But some stand out above the rest, and we’re here to break those down. With that being...
When you consider customer delight, what are the first things that pop into your head? This may include a variety of answers, but the answer should be something we can all agree on. Customer delight in the purest form is the ability to surpass expectations and create...
Our team had the opportunity to attend "Inbound19" in Boston, MA last September. For those reading that may not know what that is, "Inbound" is a conference that is spearheaded by the folks at HubSpot. If you're asking yourself who HubSpot is, you can learn more about...