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Your company wants to be the best it can be when it comes to operations. You want your sales and services teams running at peak efficiency in order to benefit from your business and the best way to do that is to correctly market your business. When you pair with the...
Branding is an important part of getting your business where you want it to be. You may be procrastinating on making sure your branding falls in line with your industry trends, but if that’s the case, it’s time for you to hop on that boat and get your branding up to...
A generalized, fictitious representation of your ideal consumers. That’s the definition of a buyer persona. Whether that be Entrepreneur Eric, Business Owner Betty, or Farmer Fred, buyer personas help us with all facets of the companies we run. Marketing, sales,...
Businesses today have a solid understanding of what content they need to push in order to maintain their traffic to their pages. Most of the content that is pushed can be a tremendous help in keeping in touch with what the company is doing to keep their consumers...
Most companies have a really established idea in mind when it comes to their logo. When you look to your business's logo, what do you see? What do other people see? Sometimes it may not be fun to reevaluate what you have established over such a long period of time or...
It goes without saying that there are a lot of brands that take inspiration from other sources of influence in order to get them where they are today. Without that strong starting inspiration, some of these companies may never have gotten off the ground. It’s good to...
Every business with big dreams knows that having a powerful vision statement is a big deal. The problem is that not everyone knows what a vision statement really is, or how to craft one. With so many business terms to work around, it is easy to create something when...
You are a restless mind and a business idea has been around for a long time. You have finally decided to try it out. The bad thing here is that after a quick look online, you have just discovered that this idea is unheard of and you would have to convince people to...
Goals are important for any business that wants to make any form of impact in their industry. It is even more important if you want to impact the world at large. But then, there is a method for setting goals. Set it wrong and it could all be just a dream, but when it...
When bringing your brand, your products, and the services you render before your target audience, you must have an idea of how you want them to perceive it. This is important because perceptions drive sales. If your brand is not positively viewed, no one would want to...
Values are the heart of a business. They encompass a whole series of purposeful and emotional principles that act as a “belief system” for the business. A statement of those values, often called the “Values Statement” or “Core Beliefs” can come in different ways, but...
Mission statements are fascinating components of the world’s most successful businesses. Sure, we have all seen dozens of bland, generic mission statements that don’t mean much. However, when a business manages to craft a stunning mission statement, it can be...