Excellent Customer Experience Will Promote Positive Word of Mouth

Word of Mouth (WOM) Word of mouth (WOM) is the passing of information from person to person through oral communication. It is a powerful tool that can bring your business to an entirely new level....
How to Collect Buyer Persona Data

How to Collect Buyer Persona Data

What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...

How to Engage with your Customers

How to Engage with your Customers

What is Customer Engagement? A quote from Paul Greenburg, who works for Hubspot, said: “Customer engagement is the ongoing interaction between the company and the customer, offered by the company chosen by the customer.” Customer Engagement is one of the top buzzwords...

Step-by-Step on How to Build Your Brand

Step-by-Step on How to Build Your Brand

What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...

Customer Service Determines Customer Experience

Customer Service Determines Customer Experience

Customer service is the essence of any business. No matter from which industry you belong, as long as you are managing to offer excellent customer service, your business will likely survive and flourish. But what do we mean by customer service? Does it mean only to be...

Best Ways To Properly Handle A Bad Customer Experience

Best Ways To Properly Handle A Bad Customer Experience

Every business comes across customers who have had a bad experience with their brand. Hopefully, they’re few and far between, but it can happen for several different reasons.  The challenging part is how you respond to upset customers. Your response and how you...

Develop Your Buyer Persona Using These Tactics

Develop Your Buyer Persona Using These Tactics

Proper marketing is essential for your business. It promotes brand awareness and also helps by reaching a broad customer base. Effective marketing can have a positive impact on the sales of your business. Adopting the right marketing strategies will give you an...

Avoid These Top 6 Customer Experience Mistakes

Avoid These Top 6 Customer Experience Mistakes

Customer experience, commonly referred to as CX, can be described as a customer's complete experience interacting with your business. These interactions could be in the form of customer service, navigating your website, and delivery of purchased products. Creating an...

How to Collect Buyer Persona Data

How to Collect Buyer Persona Data

What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...

How to Engage with your Customers

How to Engage with your Customers

What is Customer Engagement? A quote from Paul Greenburg, who works for Hubspot, said: “Customer engagement is the ongoing interaction between the company and the customer, offered by the company chosen by the customer.” Customer Engagement is one of the top buzzwords...

Step-by-Step on How to Build Your Brand

Step-by-Step on How to Build Your Brand

What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...

Customer Service Determines Customer Experience

Customer Service Determines Customer Experience

Customer service is the essence of any business. No matter from which industry you belong, as long as you are managing to offer excellent customer service, your business will likely survive and flourish. But what do we mean by customer service? Does it mean only to be...

Best Ways To Properly Handle A Bad Customer Experience

Best Ways To Properly Handle A Bad Customer Experience

Every business comes across customers who have had a bad experience with their brand. Hopefully, they’re few and far between, but it can happen for several different reasons.  The challenging part is how you respond to upset customers. Your response and how you...

Develop Your Buyer Persona Using These Tactics

Develop Your Buyer Persona Using These Tactics

Proper marketing is essential for your business. It promotes brand awareness and also helps by reaching a broad customer base. Effective marketing can have a positive impact on the sales of your business. Adopting the right marketing strategies will give you an...