How To Create A Value Proposition
You are a restless mind and a business idea has been around for a long time. You have finally decided to try it out. The bad thing here is that after a quick look online, you have just discovered that this idea is unheard of and you would have to convince people to...
S.M.A.R.T Goals: What They Are, Why They Matter
Goals are important for any business that wants to make any form of impact in their industry. It is even more important if you want to impact the world at large. But then, there is a method for setting goals. Set it wrong and it could all be just a dream, but when it...
Cyber Security: Avoid, Reduce, Transfer, Accept
In today’s ever changing technology world you constantly hear about cyber security and data breaches. It leads many small and medium business owners wondering what they can even do. You might be sitting there asking yourself, “If the Russians are out here hacking...
How To Write A Good Positioning Statement For Your Business
When bringing your brand, your products, and the services you render before your target audience, you must have an idea of how you want them to perceive it. This is important because perceptions drive sales. If your brand is not positively viewed, no one would want to...
How To Write A Good Values Statement For Your Business
Values are the heart of a business. They encompass a whole series of purposeful and emotional principles that act as a “belief system” for the business. A statement of those values, often called the “Values Statement” or “Core Beliefs” can come in different ways, but...
How To Write A Good Mission Statement For Your Business
Mission statements are fascinating components of the world’s most successful businesses. Sure, we have all seen dozens of bland, generic mission statements that don’t mean much. However, when a business manages to craft a stunning mission statement, it can be...
The Sad Story of Entertainment 720
There’s a story arc on the show Parks and Rec where serial-entrepreneur Tom Haverford and his serial-scammer friend, Jean-Ralphio Saperstein, start a “media conglomerate” called Entertainment 720. They have some starter money because Jean-Ralphio settled in court...
A Quick Over Of Buyer Personas
What Is A Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Why Are They Needed? Buyer personas provide structure in context for your company, making...
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