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Website traffic is an important metric that you must keep track of when running a website. What is website traffic, you ask? It is the number of visits a website gets. Anytime someone visits your website, they are increasing your traffic. So, how do you improve it,...
Most people in marketing have heard of the words brand loyalty, brand awareness, and brand identity. Brand affinity is just as important. Learn about brand affinity and how it can help grow your brand! Brand Affinity Brand affinity is about making a connection between...
Many people in business have, at one time or another, heard of the term “SEO.” Most websites have an SEO strategy. But what does SEO mean, and why are so many businesses investing in it? We are going to go over what SEO is and how your business can benefit from using...
Customer service is crucial for attracting new clients as well as reinforcing relationships with your current clients. Excellent customer service is what many businesses strive to provide, but according to Teradata, just 41 percent of brand managers use consumer...
Developing customer relationships is important for every business. Lead nurturing is all about planning for the future by developing and maintaining your relationships with your leads all throughout their buying process. For an efficient lead nurturing process,...
Almost everywhere we look around us, we see text. But why do some of those words stick with us more than others? Who do some of them invoke an emotional response? This is where typography comes into play. We will discuss its importance, its elements, and its impact on...
There are many ways to market using social media these days. One feature that has been emerging in the digital marketing world is the “stories” feature. This feature first appeared on Snapchat and is now almost on all social media platforms. Social media stories are...
When you click on an ad that is advertising something you are looking for, you inevitably end up on a landing page. On this landing page, there is usually information about the company or product, links to order the product, and forms you can fill out. So, what is a...
How Do Chatbots Work? To understand how chatbots work, we first have to understand what they are. Think about a time where you visited a website. Did something pop-up in the corner of your screen, saying, “Hello, do you have any questions?” If so, then you have seen a...
Content is an integral part of all digital marketing campaigns. There’s a reason why Bill Gates called it “King.” Context marketing, as the name implies, incorporates context and timing into your marketing efforts. That is its most basic definition. Now, let’s dive a...
Are you looking to create an influencer marketing strategy? Do you know about influencer marketing? If not, then we got you covered! Just about a decade ago, influencer marketing was limited to mostly celebrities and a few popular bloggers. Recently, due to the...
What is Marketing Automation? Marketing automation refers to the use of software to automate marketing activities. You can use automation in your daily marketing tasks. Some task examples include email marketing, social media posting, and even ad campaigns. It allows...
The world has changed a lot in the last two decades. From the fashion choices to technology, everything looks so much different today. One of the most noticeable changes has been in the marketing industry. Marketing practices used to be dominated by telemarketing,...
Website traffic is an important metric that you must keep track of when running a website. What is website traffic, you ask? It is the number of visits a website gets. Anytime someone visits your website, they are increasing your traffic. So, how do you improve it,...
Most people in marketing have heard of the words brand loyalty, brand awareness, and brand identity. Brand affinity is just as important. Learn about brand affinity and how it can help grow your brand! Brand Affinity Brand affinity is about making a connection between...
Many people in business have, at one time or another, heard of the term “SEO.” Most websites have an SEO strategy. But what does SEO mean, and why are so many businesses investing in it? We are going to go over what SEO is and how your business can benefit from using...
Customer service is crucial for attracting new clients as well as reinforcing relationships with your current clients. Excellent customer service is what many businesses strive to provide, but according to Teradata, just 41 percent of brand managers use consumer...
Developing customer relationships is important for every business. Lead nurturing is all about planning for the future by developing and maintaining your relationships with your leads all throughout their buying process. For an efficient lead nurturing process,...
Almost everywhere we look around us, we see text. But why do some of those words stick with us more than others? Who do some of them invoke an emotional response? This is where typography comes into play. We will discuss its importance, its elements, and its impact on...
There are many ways to market using social media these days. One feature that has been emerging in the digital marketing world is the “stories” feature. This feature first appeared on Snapchat and is now almost on all social media platforms. Social media stories are...
When you click on an ad that is advertising something you are looking for, you inevitably end up on a landing page. On this landing page, there is usually information about the company or product, links to order the product, and forms you can fill out. So, what is a...
How Do Chatbots Work? To understand how chatbots work, we first have to understand what they are. Think about a time where you visited a website. Did something pop-up in the corner of your screen, saying, “Hello, do you have any questions?” If so, then you have seen a...
Content is an integral part of all digital marketing campaigns. There’s a reason why Bill Gates called it “King.” Context marketing, as the name implies, incorporates context and timing into your marketing efforts. That is its most basic definition. Now, let’s dive a...
Are you looking to create an influencer marketing strategy? Do you know about influencer marketing? If not, then we got you covered! Just about a decade ago, influencer marketing was limited to mostly celebrities and a few popular bloggers. Recently, due to the...