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What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...
What is Customer Engagement? A quote from Paul Greenburg, who works for Hubspot, said: “Customer engagement is the ongoing interaction between the company and the customer, offered by the company chosen by the customer.” Customer Engagement is one of the top buzzwords...
What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...
When it comes to developing successful digital strategies when starting a new business, creating a user-friendly, innovative, and eye-catching website is always a bonus feature to ensure a positive outcome. Although opportunities are endless when designing a fun and...
What is a Target Market? By definition, a target market is a particular group of consumers at which a product or service is aimed at. Every business has its target market for the types of products and/or services they are selling. Being able to effectively define your...
Get to Know Your Customer To better understand your buyer persona, extensive research is involved. The semi-fictional aspect comes into play when creating your brand's buyer persona(s). On top of all of the in-depth research that is conducted to understand your...
About one-third of people in the world are active on social media. Besides connecting people, businesses have found a way to increase brand awareness by using social platforms for inbound marketing. The following will provide an insight into everything you need to...
Customer service is the essence of any business. No matter from which industry you belong, as long as you are managing to offer excellent customer service, your business will likely survive and flourish. But what do we mean by customer service? Does it mean only to be...
Blogs play a significant role in every industry. It can work as an advertisement to get people to visit your website and check out your products or services. With today's online user activity, blogging for your business is key to keeping an online identity,...
Every business comes across customers who have had a bad experience with their brand. Hopefully, they’re few and far between, but it can happen for several different reasons. The challenging part is how you respond to upset customers. Your response and how you...
Proper marketing is essential for your business. It promotes brand awareness and also helps by reaching a broad customer base. Effective marketing can have a positive impact on the sales of your business. Adopting the right marketing strategies will give you an...
Customer experience, commonly referred to as CX, can be described as a customer's complete experience interacting with your business. These interactions could be in the form of customer service, navigating your website, and delivery of purchased products. Creating an...
Word of Mouth (WOM) Word of mouth (WOM) is the passing of information from person to person through oral communication. It is a powerful tool that can bring your business to an entirely new level. WOM allows customers to tell their own stories and experiences. It...
What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...
What is Customer Engagement? A quote from Paul Greenburg, who works for Hubspot, said: “Customer engagement is the ongoing interaction between the company and the customer, offered by the company chosen by the customer.” Customer Engagement is one of the top buzzwords...
What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...
When it comes to developing successful digital strategies when starting a new business, creating a user-friendly, innovative, and eye-catching website is always a bonus feature to ensure a positive outcome. Although opportunities are endless when designing a fun and...
What is a Target Market? By definition, a target market is a particular group of consumers at which a product or service is aimed at. Every business has its target market for the types of products and/or services they are selling. Being able to effectively define your...
Get to Know Your Customer To better understand your buyer persona, extensive research is involved. The semi-fictional aspect comes into play when creating your brand's buyer persona(s). On top of all of the in-depth research that is conducted to understand your...
About one-third of people in the world are active on social media. Besides connecting people, businesses have found a way to increase brand awareness by using social platforms for inbound marketing. The following will provide an insight into everything you need to...
Customer service is the essence of any business. No matter from which industry you belong, as long as you are managing to offer excellent customer service, your business will likely survive and flourish. But what do we mean by customer service? Does it mean only to be...
Blogs play a significant role in every industry. It can work as an advertisement to get people to visit your website and check out your products or services. With today's online user activity, blogging for your business is key to keeping an online identity,...
Every business comes across customers who have had a bad experience with their brand. Hopefully, they’re few and far between, but it can happen for several different reasons. The challenging part is how you respond to upset customers. Your response and how you...
Proper marketing is essential for your business. It promotes brand awareness and also helps by reaching a broad customer base. Effective marketing can have a positive impact on the sales of your business. Adopting the right marketing strategies will give you an...