Every business works hard, or at least we hope they do, to make sure they reach their goals. One of these goals must be to ensure that they keep their customers happy. "Why," you ask? Because for a business, an online reputation can make or break it as it affects how...
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25 Marketing Terms You Should Know
Marketing itself is an important part of the business world. When people think of marketing, they think of it like it is just one small part of a business. While yes, it is a part of business, it is definitely not a small part of it. One of the ways that we know this...
Does Your Business Need a Mobile App?
You may feel that your business needs a mobile app to continue growing and increasing sales. You come up with all these ideas and features you want to be implemented in the app. The next step would be hiring a developer to help make that app a reality, right? All you...
Popularity of Single-Page Designs
Many of us are familiar with the multi-page website design. We’ve seen it used on many websites and have gotten quite comfortable with using them. They make it easy to navigate through a website with just a few clicks. In recent years though, especially with the...
When To Choose SMS Marketing vs. Email Marketing
Many modern marketing software and services today use email marketing as one of the primary modes of communication between the business and the client/customer. One reason for this is because of the ease of emailing a client whenever you have to send them something...
User-Generated Content Works: But Why?
Promoting your business or a product can be quite an endeavor. There are many ways you can go about accomplishing it, but there is one method that many people tend to overlook. Have you ever thought about promoting your business or product with user-generated content?...
Social Media Platforms You Should Be Using in 2021
Social media platforms are a must-have for your business. They provide your business with many benefits it otherwise would not have if it didn’t have social media accounts. Social media accounts are especially important if you want your business to grow. Many people...
Originality Never Gets Old
Originality never gets old, especially when it comes to branding for your business. Think about it. How many brands out there have become successful and separated themselves from the pack? Businesses like Nike, Apple, and GAP have all thrived from being original and...
CTA: Types of Call-to-Actions Your Website Needs
CTAs are an important part of the foundation of any website, especially in today’s digital world. You need a goal when creating a website, and one of the more important ones is to drive conversions. But how do you drive conversions through your website? This is why...
Best Practices For SEO-Friendly Images
When you think of SEO, you likely think of keywords, keyphrases, meta descriptions, titles and subheadings. All of these are important contributing factors for making your website’s content rank higher on search engines. There is still another important factor that...
Keyword Research Is Just The Beginning
Search engine optimization (SEO) is the process of getting more organic traffic to your website. Why do you have to know this? You may already get a lot of traffic to your website, but some of that traffic may not be organic. This means those people who visit your...
Websites Are Not One Size Fits All
Replicating another website’s design is easy. While that may be appealing to new businesses, businesses who are looking to redesign or update their website should stray away from using that model as they limit your growth and expansion. That is why websites are...
Should You Do Blogging, Podcasting, or Both?
As a business, your most important goal is to sell your products to customers. But, how do you attract customers to your products or services? You do this by producing valuable and engaging content. What are some good examples of valuable engaging content? Blogging...
A Brand’s Online Reputation Matters
Every business works hard, or at least we hope they do, to make sure they reach their goals. One of these goals must be to ensure that they keep their customers happy. "Why," you ask? Because for a business, an online reputation can make or break it as it affects how...
25 Marketing Terms You Should Know
Marketing itself is an important part of the business world. When people think of marketing, they think of it like it is just one small part of a business. While yes, it is a part of business, it is definitely not a small part of it. One of the ways that we know this...
Does Your Business Need a Mobile App?
You may feel that your business needs a mobile app to continue growing and increasing sales. You come up with all these ideas and features you want to be implemented in the app. The next step would be hiring a developer to help make that app a reality, right? All you...
Popularity of Single-Page Designs
Many of us are familiar with the multi-page website design. We’ve seen it used on many websites and have gotten quite comfortable with using them. They make it easy to navigate through a website with just a few clicks. In recent years though, especially with the...
When To Choose SMS Marketing vs. Email Marketing
Many modern marketing software and services today use email marketing as one of the primary modes of communication between the business and the client/customer. One reason for this is because of the ease of emailing a client whenever you have to send them something...
User-Generated Content Works: But Why?
Promoting your business or a product can be quite an endeavor. There are many ways you can go about accomplishing it, but there is one method that many people tend to overlook. Have you ever thought about promoting your business or product with user-generated content?...
Social Media Platforms You Should Be Using in 2021
Social media platforms are a must-have for your business. They provide your business with many benefits it otherwise would not have if it didn’t have social media accounts. Social media accounts are especially important if you want your business to grow. Many people...
Originality Never Gets Old
Originality never gets old, especially when it comes to branding for your business. Think about it. How many brands out there have become successful and separated themselves from the pack? Businesses like Nike, Apple, and GAP have all thrived from being original and...
CTA: Types of Call-to-Actions Your Website Needs
CTAs are an important part of the foundation of any website, especially in today’s digital world. You need a goal when creating a website, and one of the more important ones is to drive conversions. But how do you drive conversions through your website? This is why...
Best Practices For SEO-Friendly Images
When you think of SEO, you likely think of keywords, keyphrases, meta descriptions, titles and subheadings. All of these are important contributing factors for making your website’s content rank higher on search engines. There is still another important factor that...
Keyword Research Is Just The Beginning
Search engine optimization (SEO) is the process of getting more organic traffic to your website. Why do you have to know this? You may already get a lot of traffic to your website, but some of that traffic may not be organic. This means those people who visit your...