Picture this: You have a great product or service, but you are struggling to get any sort of attention to it. So how do you get the word out about it? This is where marketing collateral can benefit your business.
Marketing collateral is an excellent way to showcase your products and services tangibly. They are designed to engage prospects by providing them with information on what they need to know. Marketing collateral also helps strengthen customer relationships which can lead to more sales. In this article, we discuss different types of marketing collateral that you can use.
Types of Marketing Collateral
Marketing collateral comes in many different types and forms. Listed below are some of the more common types of marketing collateral. They include:
- Business Cards
- Website Content
Although these five are listed, you can use many different types of marketing collateral to showcase your products or services. These items will help give consumers insight into what they would be receiving if an agreement were made with your business because it helps them become familiarized with what you have to offer. It also gives them a chance to view what your business or brand is all about through the use of images, words, and videos that will help connect with their target audience. Let’s dive a little deeper into some examples of these types of marketing collateral.
Marketing Brochures – These items give customers an idea of what your business is all about. They highlight essential information such as your products or services offered, company history, and what you can provide for them.
Business Cards – These pieces aim to show clients how much you care by giving them something unique, so they feel appreciated when receiving it in the mail or at a networking event. It has your contact details on one side while also showcasing other vital things like logos, brand colors, or typefaces used within advertising materials. On the reverse side, there might be additional content such as contact details, company history, or essential facts about what you do.
Postcards – Many business owners use these pieces to drive traffic to their websites because they are easy and cost-effective for design and distribution. They can be sent out in bulk without worrying about spending a fortune on postage fees which means your return on investment is worth more than if you were sending snail mail marketing campaigns through the postal service.
In addition, many businesses have found postcards successful in re-engaging past customers who might not have shopped with them in a while because people tend to hold onto cards since most end up collecting ones that appeal to them or stand out from others.
Website Content – This one goes without saying because it is essential in establishing a solid online presence. Businesses struggling to get their websites to rank high on search engine results pages should update the copy of the information found on landing or home pages. Google has an algorithm that puts more weight behind fresh content over old, outdated articles.
Blog posts are another important part of the website content, as using the right keywords can get them in front of readers. In addition, blogs provide you with the opportunity to showcase your products or services, especially if they factor in with your blog topic.
Testimonials – Testimonials from customers and clients are another form of marketing collateral you can use to market your products and services. You can record a client testimonial and then post it on your social media accounts and website. Potential customers who see the video can get a better idea of the work you do and the quality of it. They might also be more trusting of your company if they see that other people are saying positive things about your company.
Although there are many types of marketing collateral available for businesses to use, these items can help you achieve your business goals while also giving consumers insight into what they would be receiving if an agreement was made between both parties. In addition, it helps them become familiarized with what you have to offer and gives them insight into who you might provide services for by showcasing key elements such as images, words, and videos that connect with their target audience.
Marketing Collateral Can Be A Game-Changer
If you feel like your products or services aren’t getting much attention, then you might look into utilizing different types of marketing collateral. Using the right types of collateral can get your products and services more attention, and they can elevate your business in return.
If you are looking for solutions for your business, then you should reach out to us. We will help you determine the best solution for your business.