How To Build Your Audience Before The Holiday Season Starts
Jonathan Rodriguez
October 22, 2021

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The holiday season is a busy time for many companies, and it can be tough to keep up. If you want to make the most of this opportunity, we have some tips that will help you capitalize on this time of year and build your audience before the arrival of popular holiday deal days, like Black Friday. We’ll go over some of the more common questions such as:

  • What social media channels to use during the holidays?
  • What content marketing strategies work best during the holidays?
  • How to optimize your landing/sales pages for conversions?

These tips can help you build an audience just in time for the holiday season, which you can then capitalize on to help grow your company organically and generate some more brand awareness. 

Common Questions 

There are always many questions when it comes to building an audience before the holiday season starts. Questions like, how ahead of time should I start building an audience? All pop up in business owners’ minds. Below are a few tips to help answer some of those questions. 

When should I start building an audience before the holiday season starts?

A pretty simple question to answer; ideally, you’ve already been building and nurturing that audience throughout the year. The reason is that if you are barely starting to build an audience a few weeks before, you might be more rushed and not have enough time to build an audience. If you are looking to add more people to your audience as the holiday season nears, then you can start nurturing them with emails and previews about upcoming deals that they can look forward to. 

What social media channels should I use during the holiday season? 

There are many social media channels you can utilize to help build an audience, but the best ones to use are likely Facebook, Instagram, and Twitter because they are platforms that can reach a large number of people at once. For example, on Instagram, you can reach out to an audience that is interested in your company and its products if you use the right hashtags along with a great caption. Plus, the more engagement your posts receive, the more likely they can be shared by users. Of course, you can use other social media channels, but Facebook, Instagram, and Twitter will probably get you the best results when it comes to building an audience.

What content marketing strategies should I focus on during this time of year?

As the holiday season inches closer with each passing day, you may feel like there is a lot to do and not enough time to complete it all, so turn that panicking into something positive for your audience. A great way to build an audience as the holiday season gets closer is by sharing with them some holiday gift guides and encouraging them to start a wishlist. With wishlists, they can be notified of a promotion that is going on for their items, which, come the day of the deal, they might be more inclined to take advantage of. 

Another thing you can do to build and entice your audience for your brand is by publishing customer success stories or case studies so that your prospective audience knows what to expect when they buy from you. For example, they might see some of the great deals you’ve had during the holiday season and how happy customers were with them.

What are some ways I can optimize my landing/sales pages for conversions?

You’ll want to test the design of your landing page, as well as its text and layout. This will help determine how much information should go on the page and include to increase your conversions. There should be a general layout of all the holiday deals that are going on right now on the landing page. For example, users should be able to view sales that are going on for popular products. If your audience is notified of a product they have on their wishlist, they should be able to find it easily on your website before it sells out. 

Be Prepared For The Holiday Season

Black Friday, Cyber Monday, and days closer to holidays are usually the most popular days for online shopping, so you’ll want to make sure that your site will handle all of the traffic to make sure it doesn’t suffer from slow loading times or outages. You can also consider offering discounts or other incentives to encourage more people to buy from you before everyone else does. We hope these tips have been helpful to make sure that your holiday season is a success! 

If you were needing help with marketing for the holiday season, then we here at WunderTRE will be more than happy to! Just contact us and we can get started.

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