Do Pillar Pages Help Search Engine Rankings?

Do Pillar Pages Help Search Engine Rankings?

SEO is a seemingly ever-changing aspect of the marketing industry. This can be attributed to search engine algorithms never remaining unchanged, at least for long periods of time. With these changes of course come new SEO strategies to help your blog and other website...

Best Practices For SEO-Friendly Images

Best Practices For SEO-Friendly Images

When you think of SEO, you likely think of keywords, keyphrases, meta descriptions, titles and subheadings. All of these are important contributing factors for making your website’s content rank higher on search engines. There is still another important factor that...

Keyword Research Is Just The Beginning

Keyword Research Is Just The Beginning

Search engine optimization (SEO) is the process of getting more organic traffic to your website. Why do you have to know this? You may already get a lot of traffic to your website, but some of that traffic may not be organic. This means those people who visit your...

How to Optimize Your Blogs

How to Optimize Your Blogs

So, you’ve started to write your own blogs for your website. You learned how to publish them on your website and now you wait for the readers to start coming in. Unfortunately, it’s not that easy! You’ll may see weeks go by with only 6 or 7 visitors. “What gives,” you...

Bounce Rate: All There Is To Know

Bounce Rate: All There Is To Know

One of the most prominent and common metrics you encounter when looking at website analytics is a bounce rate. A high bounce rate is always associated with being bad, while a low bounce rate is commonly seen as a good mark. So what exactly is a bounce rate, and what...

YouTube: Why Your Company Should Create A Channel

YouTube: Why Your Company Should Create A Channel

YouTube is one of the most popular and most visited websites in the world today. This means that there is an ample opportunity for you to promote your company and what you offer. 90% of people say that they discovered new brands and products on YouTube. YouTube is not...

Increase Your Website Traffic With These Tips

Increase Your Website Traffic With These Tips

Website traffic is an important metric that you must keep track of when running a website. What is website traffic, you ask? It is the number of visits a website gets. Anytime someone visits your website, they are increasing your traffic. So, how do you improve it,...

Fundamental Elements of a Landing Page

Fundamental Elements of a Landing Page

When you click on an ad that is advertising something you are looking for, you inevitably end up on a landing page. On this landing page, there is usually information about the company or product, links to order the product, and forms you can fill out. So, what is a...

How To Get Found On Google

How To Get Found On Google

Okay, before we get going too deep in this article, I want to point out something. Google is an independent thinker, no one truly knows everything about how their algorithm works, and we never will. I won't, nor should anyone ever guarantee you results when it comes...