YouTube: Why Your Company Should Create A Channel
Jonathan Rodriguez
October 13, 2020

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YouTube is one of the most popular and most visited websites in the world today. This means that there is ample opportunity for you to promote your company and what you offer. 90% of people say that they discovered new brands and products on YouTube. YouTube is not just a place for people to watch random videos, but it is also a place for you to market your company.

What is YouTube?

YouTube is a website platform that is known primarily for its videos, but did you also know that it is the second-largest search engine in the world? Well, you do now! YouTube is the 2nd largest search engine, just behind Google, of course.

With the right YouTube channel, you can reach out to your target audience, and possibly even other audiences. One of the best reasons for using YouTube is the fact that basically, any company can benefit from creating useful and informative video content.

How Can You Use it to Market Your Business?

There are many different ways for you to use YouTube to market your business. Following are a few ways!

Creating Videos

The most obvious way you can use YouTube to market your business is by creating videos. Videos are some of the best ways for you to grasp the attention of your audience. People tend to have short attention spans, so grabbing and holding their attention is a must. The best thing about creating your videos is that they don’t have to be expensive or require a nice studio camera to make it look nice. You can record one with your smartphone and get started from there.


With video, you can create very engaging content. This allows your business to create a compelling call-to-action. The end goal of creating videos is to make sure the viewer takes some action after viewing the video. It is important to include links to your website in your video description and at the end of your video. You want to make sure that you can obtain their contact information, so finding ways to get it is important. Some other calls to action include asking them to leave a like and subscribe, follow your social media accounts, and even ask them to share your video with people they know if they found it helpful or just enjoyed it. 


You are the one in control of your on-page SEO strategy on YouTube. You can dictate what keywords to use for your videos; that way, people can find them. There are many other on-page elements you can use to manage your SEO. These include the title, description, tags, playlist, and even the playlist description. 

Use It As Another Social Media Platform

Though YouTube is commonly used to watch videos and is used as a search engine, you also can use it as another social media platform. Interact with the people in your comments section. Reply with a simple thank you, or even come up with a witty reply if you want! Actively engaging with your audience makes them relate to you even more and makes your business seem more human.

Now that you know how to use YouTube to market your business, here are a few tips for creating a quality video!

Tips to Create Great Video Content

As mentioned before, creating a video doesn’t have to cost an arm and a leg. These are simple, affordable tips for increasing the quality of your video!

  • Lighting: One of the most important things to consider when making a video is lighting! Just like pictures, good lighting can make your final product look nicer, sleeker, and more professional. Take some time to make sure that the lighting in your video is just right. It can significantly impact the quality of the final product. What’s an affordable way to get good lighting? Use sunlight!
  • A Video Editor: Sure, you can record a video all in one take and call it in a day, but you can do so much more to make it flow better and look nicer. An editing program can help you make specific cuts and edits to your video, input photos, and graphics, and make your transitions seem less abrupt. Do some research on a good video editing program, and choose the one that best suits your needs. There are some free versions or programs with low monthly costs.
  • Use a Microphone: Audio is such an important part of the video production process. A good microphone can help give you clear audio to make sure you get your message across to your audience. Think about the many times you’ve clicked out of a video just because the audio was of low quality. A microphone can make the sound crisp and focused with less white noise. 
  • Record From Different Angles: Try to avoid recording your entire video in one angle. Recording from different angles makes your video more interesting and engaging. It also makes your video appear more professional and well recorded. Take some extra time to switch camera angles when necessary.


YouTube is a great platform for you to promote your business and products. Create a YouTube channel today and see where it can take you and your business! Need help getting started? Contact us today!

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