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3 Big Things Blogs Can Do For Your Company

3 Big Things Blogs Can Do For Your Company

Inbound Marketing, Marketing Flywheel

Written content plays a key role in marketing and branding for many companies. Blogging helps your company come off across as knowledgeable to your target audience, and it helps bolster your SEO on your website. As a company, you may think having a website is all you...

“A New Species of Disruptors”

“A New Species of Disruptors”

About Your X, Building A Brand, Business Development, Inbound Marketing, Marketing Flywheel, Need To Know

Our team had the opportunity to attend "Inbound19" in Boston, MA last September. For those reading that may not know what that is, "Inbound" is a conference that is spearheaded by the folks at HubSpot. If you're asking yourself who HubSpot is, you can learn more about...

How Do You Offer A Less Negative Experience to Your Customers?

How Do You Offer A Less Negative Experience to Your Customers?

About Your X, Business Development, Inbound Marketing, Marketing Flywheel, Need To Know

As people, it’s easy to notice a negative story in the news, because that (unfortunately) resonates with us more than a positive experience can. A study that was conducted by Ph.D. and Psychologist author Guy Winch states that our brains have a “negativity bias”. When...

The Sad Story of Entertainment 720

The Sad Story of Entertainment 720

Business Development, Marketing Flywheel

There’s a story arc on the show Parks and Rec where serial-entrepreneur Tom Haverford and his serial-scammer friend, Jean-Ralphio Saperstein, start a “media conglomerate” called Entertainment 720. They have some starter money because Jean-Ralphio settled in court...

A Quick Overview Of Buyer Personas

A Quick Overview Of Buyer Personas

Inbound Marketing, Marketing Flywheel

What Is A Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Why Are They Needed? Buyer personas provide structure in context for your company, making...

How YouTube and IGTV affect your business’ marketing

How YouTube and IGTV affect your business’ marketing

Business Development, Marketing Flywheel, Need To Know, WunderTRE(k)

  We don’t have to tell you this. Video has forever changed how we market. If a picture is worth more than a thousand words, how can we start to describe the power of video marketing? What you might not know, though, is that we are just getting started. According...

How Consistency Impacts Marketing

How Consistency Impacts Marketing

Business Development, Marketing Flywheel, Need To Know, WunderTRE(k)

Consistency is one of the most important factors that would determine how successful your marketing would be as a small business. Yet, many small businesses today do not pay as much attention to this. Many would like to pretend this is not true, and there is a good...

How WunderTRE’s “WunderTRE(k)” Leveling System Utilizes The Marketing Flywheel

How WunderTRE’s “WunderTRE(k)” Leveling System Utilizes The Marketing Flywheel

Business Development, Marketing Flywheel, WunderTRE(k)

You've heard of the sales funnel, right? We're sure that as a business owner at some point you have! In case you haven't heard of it... The sales funnel essentially a system to bring customers through the door using different "phases." While these phases are a little...

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