What Is A Buyer Persona?

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Why Are They Needed?

Buyer personas provide structure in context for your company, making it easier to map out content, allocate your team’s time and resources, and achieve alignment across your organization.

How Should I Use It?

Learning about your ideal customer — their challenges, their goals, their demographic traits, and so on – helps you set a strategy aimed at attracting the most valuable visitors, leads, and customers to your business.

Make Your Own

Ready to build a buyer persona? Download our FREE buyer persona creation toolkit to get started today!

Want Buyer Personas made for you? Check out our “Rulebook” product to learn more!