Understand Your Customers

Understand Your Customers

Customer service is crucial for attracting new clients as well as reinforcing relationships with your current clients. Excellent customer service is what many businesses strive to provide, but according to Teradata, just 41 percent of brand managers use consumer...

Ways A Rulebook Will Benefit Your Business

Ways A Rulebook Will Benefit Your Business

The Rulebook is essential to any business looking for help in their marketing and branding efforts. It's important to know who you are and who your customers are to make the most efficient marketing strategy with the best return on investment. You do not want to spend...

How to Collect Buyer Persona Data

How to Collect Buyer Persona Data

What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...

Step-by-Step on How to Build Your Brand

Step-by-Step on How to Build Your Brand

What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...

Develop Your Buyer Persona Using These Tactics

Develop Your Buyer Persona Using These Tactics

Proper marketing is essential for your business. It promotes brand awareness and also helps by reaching a broad customer base. Effective marketing can have a positive impact on the sales of your business. Adopting the right marketing strategies will give you an...

The Three Levels of Brand Archetypes

The Three Levels of Brand Archetypes

Brand personality is a thing that can make you stand out from your competitors. It also helps you to bring more customers and financiers to your side. Brand personality mostly covers the character traits of your organization. You have to possess a unique personality...