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What is the best way to market your business today? How can you easily reach your target audience? Short answer: Through the internet. Before the invention of the internet in the ‘90s, through to the early 2000s, TV and radio commercials, billboards, and print media...
What is a Brand Voice? Do you think you could recognize a Tim Burton movie without having seen it or knowing he directed it? How about Wes Anderson? Could you tell me that a song was by Pink Floyd or Imagine Dragons before you even heard the singer’s voice? How about...
What are Brand Archetypes? A Brand Archetype is an explanation of the characteristics and values of a particular type of a brand by using unique and timeless characters often found in stories and movies. Many companies use them in their marketing strategies as a...