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Rebranding For A Memorable Future

Rebranding For A Memorable Future

by Alex Masterson | Apr 14, 2022 | Branding, Building A Brand, Business, Business Development, Design, Need To Know

Intentionally rebranding your company is never an easy feat. Considering the existing collateral you already have created from print material to anything digitally (such as social media and website changes), your brand realistically has already been put into the...
6 Popular Customer Experience Metrics Explained Simply

6 Popular Customer Experience Metrics Explained Simply

by Alex Masterson | Feb 5, 2020 | About Your X, Business Development, Need To Know

There are plenty of ways to track KPI and experience metrics. Companies that do this can ensure a future where goals are met, and a better customer experience for most everyone. But some stand out above the rest, and we’re here to break those down. With that being...
The Complete Guide to Delighting Your Customers

The Complete Guide to Delighting Your Customers

by Alex Masterson | Feb 5, 2020 | About Your X, Building A Brand, Business Development, Need To Know

When you consider customer delight, what are the first things that pop into your head? This may include a variety of answers, but the answer should be something we can all agree on. Customer delight in the purest form is the ability to surpass expectations and create...
5 Employee Experience Metrics Your Workplace Can Measure

5 Employee Experience Metrics Your Workplace Can Measure

by Alex Masterson | Jan 31, 2020 | About Your X, Business Development, Need To Know

Considering all you do for your company can be a daunting and tedious task. Being able to take in everyone’s productivity and maintain a positive employee experience don’t always fit together. When you think about how you can track steps for your employees, what...
How Do You Offer A Less Negative Experience to Your Customers?

How Do You Offer A Less Negative Experience to Your Customers?

by Alex Masterson | Jan 24, 2020 | About Your X, Business Development, Inbound Marketing, Marketing Flywheel, Need To Know

As people, it’s easy to notice a negative story in the news, because that (unfortunately) resonates with us more than a positive experience can. A study that was conducted by Ph.D. and Psychologist author Guy Winch states that our brains have a “negativity bias”. When...
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