by Alex Masterson | Jan 24, 2020 | About Your X, Business Development, Inbound Marketing, Marketing Flywheel, Need To Know
As people, it’s easy to notice a negative story in the news, because that (unfortunately) resonates with us more than a positive experience can. A study that was conducted by Ph.D. and Psychologist author Guy Winch states that our brains have a “negativity bias”. When...
by Alex Masterson | Jan 17, 2020 | About Your X, Building A Brand, Business Development
Working to retain information, care more for customers, and doing more to assist your fellow employees can be a daunting task to balance. In order to do all of these things, you need to come up with a strategy in order to accomplish all these tasks at peak efficiency,...
by Alex Masterson | Jan 10, 2020 | Business Development
Your company wants to be the best it can be when it comes to operations. You want your sales and services teams running at peak efficiency in order to benefit from your business and the best way to do that is to correctly market your business. When you pair with the...
by Alex Masterson | Jan 3, 2020 | Building A Brand
Branding is an important part of getting your business where you want it to be. You may be procrastinating on making sure your branding falls in line with your industry trends, but if that’s the case, it’s time for you to hop on that boat and get your branding up to...
by Alex Masterson | Dec 27, 2019 | Business Development, Inbound Marketing
A generalized, fictitious representation of your ideal consumers. That’s the definition of a buyer persona. Whether that be Entrepreneur Eric, Business Owner Betty, or Farmer Fred, buyer personas help us with all facets of the companies we run. Marketing, sales,...
