Top Trending Marketing Tools For 2022: LinkedIn
Jonathan Rodriguez
February 11, 2022

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LinkedIn is one of the most popular social media platforms for business professionals. It has more than 600 million users and continues to grow. LinkedIn is an excellent platform for networking, building relationships, and finding new opportunities. In 2022, LinkedIn is expected to be one of the top trending marketing tools. So if you’re not using LinkedIn yet, now is the time to start!

What Is LinkedIn?

LinkedIn is a professional network with a more business-oriented user base. Companies use it to find employees, job seekers looking for work, and freelancers looking for clients. LinkedIn has many different types of accounts: personal profiles (for individuals), company pages (for businesses), and groups (for networking). A LinkedIn profile can include your name, photo, location, and other information about yourself or your business. You can also connect with other people on LinkedIn through messages or comments on posts that they’ve made publicly available to everyone else in the community as well. 

The History Of LinkedIn

We might not think about it, but LinkedIn has a really interesting history. It was founded in 2002 by Reid Hoffman and some of his colleagues from Stanford University. At the time, Hoffman and his team were trying to solve a problem: how could professionals make better connections with each other? LinkedIn has come a long way since then, and it’s now one of the most popular social networks in the world. Let’s learn a bit more about the history of LinkedIn in the timeline below! 

In 2002, Reid Hoffman and some of his colleagues from Stanford University founded LinkedIn. The company was initially called “Cadre” but later renamed itself to LinkedIn because it sounded more professional (and less like an investment firm). 

By 2003, they had grown to 100 employees with offices in San Francisco and Mountain View, California.

Revenue for 2004 totaled $430k US dollars – not bad considering that only five people were working on this project two years earlier! 

In 2005, LinkedIn launched its first mobile app, which allowed users who did not have access to computers at work or home to connect through their phones. 

LinkedIn had reached critical mass usage by 2006 when it became the most popular business-oriented social network with over 13 million users worldwide. 

LinkedIn’s growth continued throughout 2007 – its membership rose from 13 million to 20 million members, which was an increase of 50 percent! 

LinkedIn launched a job search feature in 2008 and acquired LinkedIn Answers (a Q&A site) for $90m USD plus stock options worth approximately $30m US Dollars; this made LinkedIn one of Silicon Valley’s largest acquisitions ever at that time. 

One final note: Microsoft purchased LinkedIn Corp. on June 14th, 2016, for 26 billion dollars or around 107 times revenue (according to TechCrunch).

LinkedIn (From A Data Perspective)

LinkedIn has over 600 million users, and it continues to grow every day. LinkedIn is an excellent platform for networking, connecting with potential customers, and establishing yourself as an expert in your field. We will look at data regarding user growth, engagement rates, and more!

LinkedIn Statistics for 2022:

– LinkedIn has over 600 million users.

– LinkedIn continues to grow at a rate of about 20 new members per second.

– LinkedIn is the most popular social media platform for professionals.

– LinkedIn is the best platform for networking and connecting with potential customers.

– LinkedIn is also great for establishing yourself as an expert in your field.

– LinkedIn has high engagement rates, with users spending an average of 7 minutes per visit on the site.

– LinkedIn is especially popular among millennials, who are more likely to use LinkedIn than any other social media platform.

LinkedIn continues to grow and become a widely used tool in today’s digital world! Many business professionals develop working relationships simply by connecting through LinkedIn. Now, let’s learn more about some of the benefits that LinkedIn can bring to your business. 

LinkedIn Marketing Benefits

LinkedIn has many benefits, some of which are similar to other social networking platforms like Facebook (now Meta.) Listed below are some of those benefits. 

– Having an official company page allows you to create a professional profile of your business that potential customers can visit. This gives them a good idea of what your company is all about and what it offers.

– LinkedIn Company Pages allow you to share updates, articles, and other content related to your business with your followers. This helps keep them informed about what’s going on with your company and may encourage them to check out your products or services.

– LinkedIn Ads are a great way to target specific audiences with ads that promote your business. You can choose the demographics of the people you want to see your ad, as well as the type of ad you want to create.

LinkedIn Groups are a great way to connect with potential customers and partners. You can join groups related to your industry or target market and post updates, articles, and other content that will be of interest to the members. This helps you build relationships with potential customers and increase awareness of your business.

– LinkedIn Pulse allows you to publish articles on LinkedIn about topics related to your business. These articles can help you attract attention from potential customers and partners. Plus, they can be shared on social media sites like Facebook and Twitter, which can help increase exposure for your business.

– LinkedIn Profile pages allow you to include information about your education, experience, skills, etc., which can help potential customers learn more about you and what your business has to offer.

– LinkedIn Job Posts/Recruiter allow LinkedIn members (both job seekers and employers) to post openings for positions at their companies. This helps you reach out to potential employees who may be interested in working with your company.

Use LinkedIn

LinkedIn is a great platform for building relationships with other professionals. It’s easy to find people you know, connect with them, and stay in touch. You can also join groups related to your industry or interests and participate in discussions or post updates about what you’re working on. LinkedIn is a great way to stay top of mind with people who matter to your business.

LinkedIn is also a great resource for finding new opportunities. You can search for jobs, see who’s hiring, and read job descriptions. You can also research companies, learn more about their products and services, and follow them on LinkedIn. And if you’re looking for freelance work or clients, LinkedIn is the perfect place to start networking!

LinkedIn is one of the top trending marketing tools for 2022. If you’re not using LinkedIn yet, now is the time to start! It’s a great platform for networking, building relationships, and finding new opportunities. So what are you waiting for? Sign up today!

If you are looking to utilize LinkedIn to tell your brand’s story, but don’t know where to start, then contact us today! 

Make use of our marketing industry knowledge to meet your business goals.

Get started with a non-committal meeting and level up your business!

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