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One of the most important things to consider when making your website is choosing the right domain name. Choosing the right domain name, in the beginning, is very important to avoid any problems that can come with changing it. Changing your domain name is a very risky...
Having a mascot to use as an ambassador for your company or product can be very beneficial. A brand mascot gives your company a face to stand out amongst similar businesses and represents your brand. Of course, all of this only applies if you know how to utilize a...
To succeed in today’s digital marketing world, you have to have quality reporting and great analytics. Excellent reporting and analytics can tell you what is going right and what is going wrong in your marketing strategy. Knowing what you need reports on and analyzing...
The world has changed a lot in the last two decades. From the fashion choices to technology, everything looks so much different today. One of the most noticeable changes has been in the marketing industry. Marketing practices used to be dominated by telemarketing,...
When you click on an ad that is advertising something you are looking for, you inevitably end up on a landing page. On this landing page, there is usually information about the company or product, links to order the product, and forms you can fill out. So, what is a...
In today’s ever-changing technology world, you constantly hear about cybersecurity and data breaches. It leads to many small and medium business owners to wonder what they can even do. You might be sitting there asking yourself, “If the Russians are out here hacking...
There are plenty of ways to track KPI and experience metrics. Companies that do this can ensure a future where goals are met, and a better customer experience for most everyone. But some stand out above the rest, and we’re here to break those down. With that being...
When you consider customer delight, what are the first things that pop into your head? This may include a variety of answers, but the answer should be something we can all agree on. Customer delight in the purest form is the ability to surpass expectations and create...
Our team had the opportunity to attend "Inbound19" in Boston, MA last September. For those reading that may not know what that is, "Inbound" is a conference that is spearheaded by the folks at HubSpot. If you're asking yourself who HubSpot is, you can learn more about...
Considering all you do for your company can be a daunting and tedious task. Being able to take in everyone's productivity and maintain a positive employee experience don’t always fit together. When you think about how you can track steps for your employees, what comes...
As people, it’s easy to notice a negative story in the news, because that (unfortunately) resonates with us more than a positive experience can. A study that was conducted by Ph.D. and Psychologist author Guy Winch states that our brains have a “negativity bias”. When...
Working to retain information, care more for customers, and doing more to assist your fellow employees can be a daunting task to balance. In order to do all of these things, you need to come up with a strategy in order to accomplish all these tasks at peak efficiency,...