Best Lead Nurturing Practices
Jonathan Rodriguez
September 1, 2020

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Developing customer relationships is important for every business. Lead nurturing is all about planning for the future by developing and maintaining your relationships with your leads all throughout their buying process. 

For an efficient lead nurturing process, you need to focus on your qualified leads and how to engage them with your services or products. If you don’t know how to keep them engaged long enough to get them to start buying, you won’t get much of an ROI.

Here are a few things to better your lead nurturing strategy:

  • Engage more leads
  • Work on collecting qualified leads
  • Create better content that attracts them
  • Stay up to date with your leads  
  • Avoid disconnecting with them

Following the things mentioned above will help you with finding your qualified leads and improve your chances of growing your business. Now, what exactly are qualified leads?

Qualified Leads

Before nurturing your leads, you have to find out who are your qualified leads. Qualified leads are people or businesses that have the potential of converting into a customer for your business. They are the ones who’ve met specific criteria or requirements you’ve set. You must have your qualified leads first before thinking about lead nurturing.

How Do You Qualify Leads?

Qualifying your leads helps you save time, energy, and money. You don’t have to invest in buying a leads list when you can qualify your leads. Not everybody will match your ideal buyer persona. In that case, you would disqualify those leads as they are not the people you are trying to target. You want to invest your time in people who will benefit from your services. The following are two ways to qualify a lead. 

Match the Standards

You have to check the likelihood of a lead making a purchase from your business in the future or not. If it doesn’t seem like they will, then move on to someone who will. You also need to see if the lead is a good fit. If they aren’t a good fit for you, then again, you should move on from them and find someone who is. 

Think About Decision Makers

Communicate with the decision-makers of a business you feel can benefit from having your product or service. You have to find out if the decision-makers will present an opportunity for you to do business with them. This is where you can ask questions like if their needs are being met, are they reaching their goals, and if they are happy with their current situation. If the opportunity presents itself, and they are a good fit, you have just found a qualified lead.

What is Lead Nurturing?

Think about lead nurturing like dating. You are searching for the best match from all of the prospective leads. Lead nurturing is all about building and reinforcing your relationships with your leads. Qualified leads work wonders in this case. If you already have a strong plan, qualified leads, and efficient strategies, you will achieve your goals in no time.

Best Practices

With lead qualification and lead nurturing, you can attain the best results. The following are some of the practices you can use to grow your business by nurturing your leads.


Email marketing helps you connect with your consumers and your leads. It’s good to send them valuable, relevant content and information to let them know you’re thinking of their needs and interests. The thing that makes emails effective is their low cost compared to other advertising sources. Automate your email campaign and start nurturing your leads. 

Fulfill Their Requirements

Your leads have different requirements based on the products and content they like, and what they are looking for. Invest some time to understand all your leads’ interests, needs, and goals. With this information, you can generate exciting and valuable content to engage them with.

Video Marketing

Get in touch with your target audience and leads through video marketing. Create engaging and valuable videos that will grab their attention and provide tangible takeaways.  It will leave them with a lasting impression of your business.

Consistent Communication

Don’t think that just creating content and sending your lead one email is good enough to convert them. Think of it like flirting with a crush. Nothing is going to happen after talking to them just one time. To see results, you need to be consistent. Just like with a crush, constant communication will leave a significant impact on your leads and can lead to them converting into loyal customers.


The practices mentioned above can help you nurture your leads effectively. Expanding your business didn’t use to be as easy as it is now with lead nurturing. Many companies are turning towards lead nurturing to help their business and maintain relationships. A list of qualified leads is important for your business’s future success.

If you are trying to grow your business and take that next step, then contact us here.

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