Breakdown of Typography on a Website

Breakdown of Typography on a Website

Almost everywhere we look around us, we see text. But why do some of those words stick with us more than others? Who do some of them invoke an emotional response? This is where typography comes into play. We will discuss its importance, its elements, and its impact on...

How to Collect Buyer Persona Data

How to Collect Buyer Persona Data

What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...