Many people in business have, at one time or another, heard of the term “SEO.” Most websites have an SEO strategy. But what does SEO mean, and why are so many businesses investing in it? We are going to go over what is and how SEO can help your business can benefit...
Customer service is crucial for attracting new clients as well as reinforcing relationships with your current clients. Excellent customer service is what many businesses strive to provide, but according to Teradata, just 41 percent of brand managers use consumer...
Developing customer relationships is important for every business. Lead nurturing is all about planning for the future by developing and maintaining your relationships with your leads all throughout their buying process. For an efficient lead nurturing process,...
Almost everywhere we look around us, we see text. But why do some of those words stick with us more than others? Why do some of them invoke an emotional response? This is where typography comes into play. We will discuss its importance, its elements, and its impact on...
There are many ways to market using social media these days. One feature that has been emerging in the digital marketing world is the “stories” feature. This feature first appeared on Snapchat and is now almost on all social media platforms. Social media stories are...
When you click on an ad that is advertising something you are looking for, you inevitably end up on a landing page. On this landing page, there is usually information about the company or product, links to order the product, and forms you can fill out. So, what is a...
How Do Chatbots Work? To understand how chatbots work, we first have to understand what they are. Think about a time where you visited a website. Did something pop up in the corner of your screen, saying, “Hello, do you have any questions?” If so, then you have seen a...
Content is an integral part of all digital marketing campaigns. There’s a reason why Bill Gates called it “King.” Context marketing, as the name implies, incorporates context and timing into your marketing efforts. That is its most basic definition. Now, let’s dive a...
Are you looking to create an influencer marketing strategy? Do you know about influencer marketing? If not, then we got you covered! Just about a decade ago, influencer marketing was limited to mostly celebrities and a few popular bloggers. Recently, due to the...
What is Marketing Automation? Marketing automation refers to the use of software to automate marketing activities. You can use automation in your daily marketing tasks. Some task examples include email marketing, social media posting, and even ad campaigns. It allows...
Sonic branding is one of the most commonly used marketing techniques today. Think about all the advertisements that you see on your television and streaming devices. How many of them had jingles or sounds that you recognize and associate with a brand? All these sounds...
'X' stands for the experience that everyone has with your brand. To improve your 'X,' you must look at all areas of your business to develop a well-rounded strategy. We recommend a 4-dimensional approach to enhance your 'X.' Brand Creation Developing a strong...
Branding design is an all-important part of continued success to ensure that your business stays together and afloat in the long run. Think of the all-time great brands that are always tossed in our faces today. Apple, NFL, Nike, Target. What do they all have in...
Written content plays a key role in marketing and branding for many companies. Blogging helps your company come off across as knowledgeable to your target audience, and it helps bolster your SEO on your website. As a company, you may think having a website is all you...
What does it mean to win the web? It means what you do to ensure that your website is successful and gives you the results that you intended to have it give you. There are millions upon millions of websites out on the web, but only a few are successful and accomplish...
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