One of the most prominent and common metrics you encounter when looking at website analytics is bounce rate. A high bounce rate is always associated with being bad, while a low bounce rate is commonly seen as a good mark. So what exactly is a bounce rate, and what...
Customer relationship management is a key tool and strategy for any business that wants to become more organized and see long-term success. As a business, one of your goals is to ensure that you have great relationships with your customers to retain them. What better...
Website hosting is something that many people seem to forget about whenever they are browsing the web. The truth is that website hosting is a vital part of the structure that we see as the world wide web. Every website that you visit is being hosted on a server. They...
One of the most important aspects of web design is the navigation menu. The navigation menu is usually in the form of buttons that users can click on to take them to different pages on a website. Another popular way of navigation in web design is minimal navigation....
So, you’ve decided that you want to create a website for your business. A website presents all sorts of new opportunities for your business and is possibly one of the steps needed for your growth. There are many reasons why you should have a website. To create a...
Have your business’s Instagram posts been relatively well-liked and always have a moderate amount of engagement? But, for some reason, your last few posts haven’t received the same attention? It could be because your business’s profile is shadowban. Shadowban is...
As a service-based business, you are always thinking about your customers and clients first. You want to make sure they’re satisfied with your business so that they will keep coming back. Sometimes, you might be focused a bit too much on the customer and not enough on...
Marketing over the last 10-20 years has changed significantly since the advent of new technology. We’ve come to utilize it in many different ways to create new marketing tactics and improve marketing strategies. It has also allowed marketers to provide a better...
A thought leader can provide many benefits for a business and industry. They can give you all sorts of helpful information to help your business. Becoming a thought leader, though, is actually quite the challenge. You need the right steps, along with the dedication...
In the last decade, eCommerce has experienced a large growth spurt due largely to everything moving online. Many products are being sold through eCommerce today, and a lot of revenue is being generated from it. Many businesses are deciding to start selling their...
Many brands have a slogan that tells people what they are about and what they represent. It is a part of their brand identity, so they want to make sure it sends people the right message. That is why having a slogan is so important whenever you begin a new startup....
Due to the advancement of technology in recent years, machine learning has come to the forefront of the artificial intelligence world. Machine learning has given artificial intelligence the capability to understand the world and seemingly operate with minimal human...
One does not simply create a brand and then expect it just to become an overnight success. What do I mean by overnight success? I am referring to the brand just becoming an instant success with little to no marketing or promotion. Although possible, creating a brand...
Today’s online world provides businesses with another different avenue to connect with their online customers. It can be tricky to build those relationships with them online, though, but it is not impossible. It can be a pretty simple process as long as you know how...
Your online presence as a company is more important than you realize. While some companies whose presence is more based on their products can get away from not being too personalized, most companies can benefit from personalization. You want your customers to...
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