Setting achievable company goals is a common practice among most, if not all businesses. Goals give that business a purpose and those same goals give them something to work towards that is both meaningful and trackable. With it, your company can move forward and grow...
When it comes to marketing and branding for a company, many people think of the more visual aspects of it such as the graphics and logos. What they don’t think about is the company's voice itself. Why is that so important? Because it is how a business comes across to...
Branding is an important part of any brand’s image. It is what helps people identify who you are and what you do. Brands like Apple, Microsoft, and Target all thrive with their consistent branding. People immediately recognize those brands since they are seen across...
With each new year comes new changes to many parts of our lives. Businesses are making changes to their office. People are making changes in the way they spend their free time. Just like all of those other factors, the Facebook algorithm is always experiencing...
The year is 2021, and many businesses are jumping on the TikTok platform to market their business. It provides businesses a great way to reach their target audience, especially if their target audience is young adults. Many of the videos on TikTok are short snippets...
Brand storytelling is an essential part of any business looking to not only attract customers but to also connect with them. A brand that tells and shares a story is more likely to connect with its audience more so than a brand that doesn’t tell a story. The brand...
It seems that every aspect of marketing has transitioned online in today's digital world. Marketing strategies have been tweaked to reach out to a more online audience. Because of this digital transition, you have to take advantage of the new opportunities presented...
If you are a business that has been growing over time, look into utilizing other analytics tools instead of just one. Gone are the days where you can view all your analytics from one tool and call it a day. With the advancements in the marketing field, you have to...
Instagram has an ever-changing algorithm that never remains the same. One day, you might have to start using different hashtags. The next day, you might have to start using some of their new features to take advantage of the algorithm. It seems that there will never...
When it comes to having a productive and efficient work environment, nothing beats company culture. Why company culture you ask? Well, the answer is actually pretty simple. Company culture is important because it helps create and maintain an organizational environment...
So, you just landed a client who wants to create their first website or want to have their current one redesigned? It can be pretty easy for website designers to get lost in the creative process of designing a website. Jumping the gun so to speak. They might get ahead...
Building client trust is probably the most valuable asset that any employer can have between them and a client. Without trust, you can potentially lose out on a client that may go with another business for who they have more trust for. Don’t lose a client simply...
Blogging to communicate with your audience is one of the most critical aspects of marketing your business. It can be challenging to blog for your audience, but it's necessary if you want them to stay informed about what's going on with your company or industry....
They say a person is only as good as their word, which also holds true for your brand. Your customers expect you to live up to what you say – if not exceed it, and a good way to communicate your story to them is by using the right tools. The stories we tell have been...
What is your favorite brand? Why do you like it so much? Is it because of their promotion? Their products? Or maybe even their history and story? All of these factors play a major role in telling a brand's story. Brands are everywhere in our lives. It could be the...
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