Why Blogging Matters To A Company
Jonathan Rodriguez
June 10, 2021

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It seems that every aspect of marketing has transitioned online in today’s digital world. Marketing strategies have been tweaked to reach out to a more online audience. Because of this digital transition, you have to take advantage of the new opportunities presented to your company. 

One of those opportunities is blogging. Yes, social media and video content are both valuable to your company, but that doesn’t mean you should overlook blogging. With blogs, you can educate your audience about you, your products, or your industry. With these blogs, you can paint yourself as an expert in your field, which can lead to many more customers learning more about your business. 

What Is Business Blogging?

Blogging is a form of digital marketing that helps your business gain more brand visibility by educating your audience. Just like social media and email marketing, blogging is a marketing channel for your business. With quality and consistent blog content, you can drive more traffic to your website and have a good user engagement with your business.

In terms of the formatting of a blog, it usually consists of the main title, headers, and written content. A blog with a word length between 1,000 to 2000 words gives readers ample information about the topic they are reading about to ensure that they are well-educated on it. If the blog isn’t engaging, then readers might bounce from your website before they really get the chance to navigate it. 

One thing to take note of if you decide to venture into blogging is that they reflect your business. More specifically, they reflect the knowledge and expertise that your business has. If your business demonstrates enough proficiency with your topics, then your target audience will come to trust your business, which nurtures brand loyalty over time, which can lead to customers coming back to your business again in the future.

Why Should Your Company Blog? 

When utilized correctly, blogging can bring many benefits to your business and value to your target audience. So if you are asking yourself if your company should start blogging, then the answer is a resounding yes! From driving quality traffic to your website to generating more brand awareness for your business, there are different benefits that can positively impact your business. Here are some of the primary benefits that blogging can provide for a company. 

Drive Quality Traffic To Your Website

With other marketing channels, you can drive traffic to your website based on the content you provide. The same thing applies to your blogging strategy. With your blogs, you can attract and engage people who are interested in what you are writing about and will more than likely click a link to “Read More” on your website. This means that you are getting traffic to your website from people who are interested in your business. This organic traffic is more valuable than just traditional traffic since the chances of them making a conversion are much higher than regular traffic. 

Develops and Strengthens Relationships With Customers 

One thing blogging can do for your business is develop relationships with new customers, and strengthen your existing relationships. Sometimes, customers’ first impression of your business will be based on your content. Because of this, if you are writing blogs, make sure that all of them provide great value to your readers. For example, if a customer first learns about your business via a blog, and they deem it to be invaluable to them, then you aren’t leaving them with the best impression of your business. You want to leave them with a good impression to ensure that they come back to your business.

Another way blogging can help your business is by strengthening your relationships with your current customers. Let’s say your customers have been buying your products consistently, but they still might not fully trust your knowledge about the industry. With blogs, you can present them with your expertise, and they might get some pretty good value from them. From there trust is strengthened, which strengthens your relationships with them as well. 

Blogging Helps With Backlinking

Just about everyone in the marketing industry knows of the Google algorithm. It is what ranks websites and sorts those websites to see which ones are more visible than the others. If one of your goals for your website is SEO, then consider having backlinks in your blogs. The Google algorithm considers backlinks when it ranks pages on search engines and many businesses agree that backlinks are important for website SEO. If you attach relevant backlinks to your blogs, then your rankings might jump due to the Google algorithm. 

Can Be Used For Company Announcements

Blogs can also be used as a source for company announcements. Some possible news topics can include a new product, a new team member, and more. When you do these announcements via a blog, you give your business a more human element that it otherwise would not have. This humanization of your business can let customers see it in a positive light than it otherwise would have if all they saw from your business was the transactions and checkout page. The building that relationship with customers is important to the success of a business in the long run. 

Establish Yourself as a Leader In Your Industry

Blogging can help you gain credibility in your industry. With blogs that deliver engaging and informative content that the reader finds valuable, then they can perceive your business as one that is an expert in its field. This newfound credibility can lead to people considering your business among other businesses in your industry as they trust and confide in the information that you provide. Be consistent with your blogging and ensure you deliver quality content. 

Deliver Value To Your Target Audience

Most customers like dealing with a business that provides them with a lot of value. Yes, your products and services can deliver some value to your customers, but don’t let the value stop there. Consider utilizing blogging as another way to deliver value to them. The more value they find in your content, the more they value your business which can lead to conversions in the future. 

Blogging Can Increase Exposure

When people find your content valuable, then they might just start recommending you to other people they know. Who knows, you might even have other businesses checking out your blog, which is good news for your business. Some businesses might start referring and linking back to your blog if they find value in your content. When they link back to your blog, they are likely driving other people who might not otherwise know about your business, to your website. From there, they might get to know a bit more about what you do and the services and products you sell. Blogging is a great way of increasing brand awareness among people, especially if they haven’t heard about your business.

All in all, there are many benefits to blogging that your business should consider utilizing in its marketing strategy. There are many more benefits of course, but these were some of the most important benefits for a business that is growing. 

Consider Blogging As Part Of Your Marketing Strategy 

Now that you have a better understanding of what blogging is and how it can help your business, maybe you should consider utilizing it. Today’s digital marketing world gives us the perfect opportunity to try out new marketing techniques. Blogging is one of those techniques as you can also integrate it into your other marketing channels. 

With valuable and high-quality content, you can drive much more organic traffic to your website. Organic traffic represents people who are interested in what your business is offering, which increases the likelihood of a conversion. Consider blogging in your future, and you can start experiencing benefits soon. 

Is your business needing some help in its marketing efforts? Then check out what we here at WunderTRE offer at this link. We can help your business in many ways depending on your needs of course. We even offer blogging services to help market your brand! If you know what you would like us to help you with, then contact us here to get started. 

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