Reaffirming Company Goals
Jonathan Rodriguez
July 22, 2021

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Setting achievable goals is a common practice among most, if not all businesses. Goals give that business a purpose and those same goals give them something to work towards that is both meaningful and trackable. With it, your company can move forward and grow allowing more clients and customers to engage with your business. 

Without goals, you risk your business stagnating and employee productivity and morale not at their most optimal level. Goals are powerful motivators and morale boosters as each time you reach a goal, your employees are more motivated and appreciative that their hard work goes noticed and is not all for naught. During times of trials and tribulations, it may be time to reaffirm company goals so that everyone in your business is reminded of the purposes of the goals as well as they mean for the company. 

Setting Company Goals

Of course, you can’t reaffirm your company’s goals without having established ones set in place already. Setting company goals isn’t as simple as writing some things you want to accomplish down on a whiteboard. It takes some proper thinking and planning to ensure that these goals are attainable and trackable over a long period.

To help you set some company goals, we have provided some tips to help you create and set some good company goals. With these tips, your goals will be both attainable and quantifiable.  

Create Specific Goals

Creating a goal that seems to be more generally all-encompassing rather than specific can lead to your company possibly not reaching that goal. Why? Well, having a non-specific goal means that all sorts of things might come up which might lead your company to stray from the true goal you want to reach. You must create specific goals that your company can create a plan for. Creating a goal like “making money” is too vague. What can you do to make money? Little steps can help you come to specific goals that you can track and strategize to achieve. 

What Are You Trying To Accomplish?

One of the first steps in setting company goals is establishing what exactly you are trying to accomplish. You have to make sure that the time and resources you spend trying to achieve them will have positive momentum. No one wants to set a goal that is unrealistic and just difficult to achieve. Creating a goal that is both achievable and quantifiable can help your company stay on track and encourage employees to do their best work. 

Set Deadlines/Milestones

A crucial part of creating successful goals is setting deadlines and recognizing milestones. It is a common saying among people that goals without deadlines are goals that won’t be reached. It shows that you are not fully committed to achieving this goal. Say you plan on losing weight this year. Did you have a certain date in mind? If not, then chances are that you are not gonna reach your goal, or you might take longer to achieve it. Set a deadline for big company goals such as hiring a new employee by the end of next month. Once that deadline has been set, then you can properly plan to achieve your goal within that time frame. 

Commit To Your Goals

It goes without saying but when you create your goals, make sure to stay fully committed to them! You’d be surprised how easy it is to lose focus and commitment to your goals. To help stay committed to your goals, you should learn to appreciate the journey when you try to reach them. You may hit some bumps on the road, but as long as you keep moving forward, you will get closer and closer to reaching your goals. 

Reward Yourself

Providing an incentive or reward is an important part of the goal achieving process. For example, if your company reaches one of its goals, then you should mark the day you reached it. You could celebrate with something like an announcement as well as some incentives to everyone in your company who took their time and labor to reach those goals. Without those people, your company might not be as successful as it is right now. 

Setting proper goals that are attainable and have set deadlines will set your company up for success from the get-go. Take the time to mark certain milestones when it comes to reaching those goals. Appreciate the journey for what it is and your company can grow stronger as a result. 

Reassess Your Goals

The main part of reaffirming your goals is reassessing your goals. You should reassess your goals about once or twice a year. Ask yourself, do your goals reflect your current needs? Have you already reached your goals? Do these goals just seem unrealistic? It is important to revisit and reassess your goals as things can change between when you set them and when you assess them.  

Sometimes you may not need to change your goals, but it’s always good to assess them. Heck, you might just need to adjust them to improve your strategy. Reassessing and reaffirming your goals might be just the action you need to take to push your company over the hump. Don’t just create goals and just blindly try to achieve them. Take some time to take a step back and reassess and reaffirm them to ensure that they are meeting your needs as well as your audience’s. 

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