How many emails have you seen that seem identical to all the others? A company is either advertising a new product or service while addressing it toward a "Valued Customer." As you're aware, being called a valued customer is not that personable. This often leads to...
Today, more and more businesses are becoming more customer-oriented to provide the best experience for them as possible. You should always strive to provide a positive customer experience (CX) since they are very important to growing your brand awareness. This is...
Every company invests a major portion of its revenue on customer experience and satisfaction, but not on employee experience. Companies have followed this way of thinking for years, but now things have changed. Now, both small and large organizations are trying to...
Providing a great customer experience is an essential part of any business. If you provide your customers with bad customer experience, they are likely not going to do business with you again. Customers want to do business with a brand that provides an excellent...
In today’s ever-changing technology world, you constantly hear about cybersecurity and data breaches. It leads to many small and medium business owners to wonder what they can even do. You might be sitting there asking yourself, “If the Russians are out here hacking...
Have you ever opened an email from a company that was…meh? What did the email contain? Maybe a description of a new product? A link to the shopping page, perhaps? How many of those emails stuck with you? Did you just scroll through them without even blinking an eye?...
The Rulebook is essential to any business looking for help in their marketing and branding efforts. It's important to know who you are and who your customers are to make the most efficient marketing strategy with the best return on investment. You do not want to spend...
Word of Mouth (WOM) Word of mouth (WOM) is the passing of information from person to person through oral communication. It is a powerful tool that can bring your business to an entirely new level. word of mouth allows customers to tell their own stories and...
What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...
What is Customer Engagement? A quote from Paul Greenburg, who works for Hubspot, said: “Customer engagement is the ongoing interaction between the company and the customer, offered by the company chosen by the customer.” Customer Engagement is one of the top buzzwords...
What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...
When it comes to developing successful digital strategies when starting a new business, creating a user-friendly, innovative, and eye-catching website is always a bonus feature to ensure a positive outcome. Although opportunities are endless when designing a fun and...
Setting achievable company goals is a common practice among most, if not all businesses. Goals give that business a purpose and those same goals give them something to work towards that is both meaningful and trackable. With it, your company can move forward and grow...
When it comes to marketing and branding for a company, many people think of the more visual aspects of it such as the graphics and logos. What they don’t think about is the company's voice itself. Why is that so important? Because it is how a business comes across to...
Branding is an important part of any brand’s image. It is what helps people identify who you are and what you do. Brands like Apple, Microsoft, and Target all thrive with their consistent branding. People immediately recognize those brands since they are seen across...
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