Measuring Employee Experience
Ryker Taylor
July 24, 2020

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Every company invests a major portion of its revenue on customer experience and satisfaction, but not on employee experience. Companies have followed this way of thinking for years, but now things have changed. Now, both small and large organizations are trying to make their employees’ experience better to increase morale and productivity.

What Does EX Mean?

What is employee experience (EX)? A surprising amount of people are not familiar with employee experience and all its correlated factors.

EX is defined as, “a summary of all touchpoints that an employee has with his or her employer from the time of being an employee to becoming an alumna.” It is defined differently from person to person.

Employee Experience Measuring Factors

Recruiters in any company play a vital role in finding the most qualified candidate possessing the skills necessary to fill a job vacancy. Many people who do not get a callback after an interview go on and blame human resources even if it is not their fault. Having a human resources team is important to any organization looking to improve their employee experience. HR can provide different ways to measure employee performance.

Let us explore these metrics:

Employee Satisfaction

Organizations collect direct feedback from employees on things like personal development, executive performance, and working environment. Organizations can then use this feedback to find ways to improve, which leads to higher employee satisfaction.


Dedication describes the long-term commitment of an employee within their work. It shows efficiency and passion. Dedication represents how loyal an employee is to your company.

HR can conduct a survey that includes questions like, “If you are offered a similar job with the same perks and benefits, how likely would you be to change?” Surveys with questions like this can help to see how dedicated your employees are to your company.


Absorption means how absorbed an employee is with their work. It shows how immersed they are in a task until it’s completed.

A survey to measure absorption should contain questions such as, ”Does time seem to fly by while you are working?” or “Do you think about other parts of your job that need attention while working on another task?” These questions can help gauge if they are too absorbed in their work.


Potency describes the energy, stamina, and robustness of accomplishing a task. It describes how an employee does their work and how they handle multiple things at the same time.

HR can conduct a survey with questions such as, “Do you look forward to coming to the office?,” “Do you feel inspired and energetic at work or do you just feel like you are not contributing at all?” or Does your work help you to build a ladder towards your career goals?”


The culture of a company or an organization is the pillar of employee experience. Culture does not consist of the perks and benefits a company has to offer to their employees, but rather how much they embody their core values. 

The Workplace Environment

Employee experience is a combination of what employees expect and need. With this information, an organization can design their workplace environment to satisfy their employees.

The workplace environment can differ from company to company. A company that works from home may not have to pay as much attention to their work environment as a company that works in an office. A company that has an office has to determine the location, building design, and workplace to suit their employees’ needs.

A workplace should be a place that employees look forward to going to every day. It should be an environment that increases productivity and employee morale.

Workroom Technology

Employees tend to stay away from outdated buildings because they may lack modern technology and tools. Workplace technology should be the latest the industry has to offer and feasible to use.

Workplace technology is supposed to help make employees’ lives easier so they can focus on the bigger goals of the company.

Look at Your Competitors

Do not forget to keep an eye on your competitors. Look into what they are doing and what strategies they implement for their employee experience. The employee experience index ranks 252 organizations based on their performances. You can look at the first 10 companies and see what they are doing. Use this information to improve your own business.

Get Direct Feedback

Every company has a suggestion box where employees are urged to suggest new ideas that can help improve the company. These can be suggestions to improve processes within the company as well as suggestions to improve customer experience. Using the feedback, you can improve their morale as it shows them that they are contributing to the company. 

Here are a few solutions to consider when improving your customer’s experience.


Considering your employee’s experience is very important to the overall success of your business. A bad experience can decrease productivity and morale. Strive to maintain a positive customer experience that can translate to great results from your customers.

Make use of our marketing industry knowledge to meet your business goals.

Get started with a non-committal meeting and level up your business!

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