When you think of SEO, you likely think of keywords, key phrases, meta descriptions, titles, and subheadings. All of these are important contributing factors for making your website’s content rank higher on search engines. There is still another important factor that...
Search engine optimization (SEO) is the process of getting more organic traffic to your website. Why do you have to know this? You may already get a lot of traffic to your website, but some of that traffic may not be organic. This means those people who visit your...
Replicating another website’s design is easy. While that may be appealing to new businesses, businesses who are looking to redesign or update their website should stray away from using that model as they limit your growth and expansion. That is why websites are...
Websites have come a long way in terms of website design and this can be largely attributed to businesses moving online. In the past 10 years alone, there have been major changes in website design. Website design is important for many different reasons such as user...
As a business owner, it may be tempting to use stock photos on your website and the content that you provide. Stock photos are abundant on the web and many of them are either free or cheap for creative usage. All you need to do is go visit an online stock photo...
As a business, one of your goals is likely to be driving leads to your website. You want to drive people who are interested in your products and content as they might be a possible conversion. With the right methods, your website can be a valuable tool for generating...
Providing a consistently good user experience is one of the most important keys to driving conversions to your website. Think about how many people visit your website every day, but they don’t seem to do anything on your website once they get on it. You want your...
As the world becomes increasingly more digital, you have to consider moving your business online. If you are stuck in a traditional mindset of just having a business in one physical location, you may be missing out on many new leads and opportunities. Moving...
Having an effective homepage can do wonders for your website. When people think of a homepage, they think of the first page they land on when they click on a website. They see it as more of a landing page that they have to navigate through to get to the content that...
So, you’ve started to write your own blogs for your website. You learned how to publish them on your website and now you wait for the readers to start coming in. Unfortunately, it’s not that easy! You’ll see weeks go by with only 6 or 7 visitors. “What gives,” you...
After you create your first website, normally you think that is the last work that you need to do for it. After all, your customers like your website, and so do you! There eventually comes a time though, where maybe you do need to consider redesigning your...
Every business needs a website marketing strategy to bolster its reach-out efforts. It seems that many businesses today have their own website. That isn’t a complete shock, though, as many consumers today are looking to do their shopping online. They do this by typing...
The holiday season is almost upon us! That means that many businesses will start having special holiday-only promotions and deals. To prepare for your holiday deals, you will need to start preparing ahead of time to reap the benefits fully. The most important thing...
With so many shops going online these days, we may forget how important it is to market inside of physical stores. Sure, digital marketing has given us many more opportunities to market towards a much larger audience than ever before, but that doesn't mean you should...
Picture this: You're a business that specializes in selling products in a store. To market your business better, you decide to use digital marketing to get your name out to potential customers. You gather many leads and have garnered a lot of interest, but now you are...
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