Have your business’s Instagram posts been relatively well-liked and always have a moderate amount of engagement? But, for some reason, your last few posts haven’t received the same attention? It could be because your business’s profile is shadowban. Shadowban is...
Marketing over the last 10-20 years has changed significantly since the advent of new technology. We’ve come to utilize it in many different ways to create new marketing tactics and improve marketing strategies. It has also allowed marketers to provide a better...
A thought leader can provide many benefits for a business and industry. They can give you all sorts of helpful information to help your business. Becoming a thought leader, though, is actually quite the challenge. You need the right steps, along with the dedication...
In the last decade, eCommerce has experienced a large growth spurt due largely to everything moving online. Many products are being sold through eCommerce today, and a lot of revenue is being generated from it. Many businesses are deciding to start selling their...
Scaling is important for any business that is seeking long-term success. You can’t just grow your business without thinking about how to scale it with that growth. Your costs may start increasing, leading you to lose revenue and may lead to you shutting down your...
Many businesses are always looking to start a website or improve their websites. Fortunately, there are many options to choose from, such as a custom website or a templated website. Both of them are great in their own right. It just comes down to what your business...
One of the most important things to consider when making your website is choosing the right domain name. Choosing the right domain name, in the beginning, is very important to avoid any problems that can come with changing it. Changing your domain name is a very risky...
Having a mascot to use as an ambassador for your company or product can be very beneficial. A brand mascot gives your company a face to stand out amongst similar businesses and represents your brand. Of course, all of this only applies if you know how to utilize a...
To succeed in today’s digital marketing world, you have to have quality reporting and great analytics. Excellent reporting and analytics can tell you what is going right and what is going wrong in your marketing strategy. Knowing what you need reports on and analyzing...
The world has changed a lot in the last two decades. From fashion choices to technology, everything looks so much different today. One of the most noticeable changes has been in the marketing industry. Marketing practices used to be dominated by telemarketing,...
When you click on an ad that is advertising something you are looking for, you inevitably end up on a landing page. On this landing page, there is usually information about the company or product, links to order the product, and forms you can fill out. So, what is a...
In today’s ever-changing technology world, you constantly hear about cybersecurity and data breaches. It leads to many small and medium business owners to wonder what they can even do. You might be sitting there asking yourself, “If the Russians are out here hacking...