It goes without saying that there are a lot of brands that take inspiration from other sources of influence in order to get them where they are today. Without that strong starting inspiration, some of these companies may never have gotten off the ground. It’s good to...
Every business with big dreams knows that having a powerful vision statement is a big deal. The problem is that not everyone knows what a vision statement really is, or how to craft one. With so many business terms to work around, it is easy to create something when...
You are a restless mind and a business idea has been around for a long time. You have finally decided to try it out. The bad thing here is that after a quick look online, you have just discovered that this idea is unheard of and you would have to convince people to...
Goals are important for any business that wants to make any form of impact in their industry. It is even more important if you want to impact the world at large. But then, there is a method for setting goals. Set it wrong and it could all be just a dream, but when it...
When bringing your brand, your products, and the services you render before your target audience, you must have an idea of how you want them to perceive it. This is important because perceptions drive sales. If your brand is not positively viewed, no one would want to...
Values are the heart of a business. They encompass a whole series of purposeful and emotional principles that act as a “belief system” for the business. A statement of those values, often called the “Values Statement” or “Core Beliefs” can come in different ways, but...
Mission statements are fascinating components of the world’s most successful businesses. Sure, we have all seen dozens of bland, generic mission statements that don’t mean much. However, when a business manages to craft a stunning mission statement, it can be...
There’s a story arc on the show Parks and Rec where serial-entrepreneur Tom Haverford and his serial-scammer friend, Jean-Ralphio Saperstein, start a “media conglomerate” called Entertainment 720. They have some starter money because Jean-Ralphio settled in court...
What Is A Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Why Are They Needed? Buyer personas provide structure in context for your company, making...
In today’s world, inbound marketing is gaining more and more traction. Inbound marketing is creating content that brings people to your content rather than reaching out to them like traditional outbound marketing. But knowing what it means is different than...
For today's post. I want to talk about something that I've been working on and that we've implemented at WunderTRE. We call it the “Playbook.” What is the playbook? What is it’s use case you might be asking yourself? It’s a list of actionable items that you and your...
So for today's post, I wanted to try an experiment. I'm actually dictating this blog into an app. So it's transcribing my voice, and then writing it into words. As you read this, it might not sound entirely "correct," but, I'm trying something I'm calling...
When it comes to having a productive and efficient work environment, nothing beats company culture. Why company culture you ask? Well, the answer is actually pretty simple. Company culture is important because it helps create and maintain an organizational environment...
So, you just landed a client who wants to create their first website or want to have their current one redesigned? It can be pretty easy for website designers to get lost in the creative process of designing a website. Jumping the gun so to speak. They might get ahead...
Building client trust is probably the most valuable asset that any employer can have between them and a client. Without trust, you can potentially lose out on a client that may go with another business for who they have more trust for. Don’t lose a client simply...
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