by Ryker Taylor | Jun 9, 2020 | Building A Brand, The Rulebook
About one-third of people in the world are active on social media. Besides connecting people, businesses have found a way to increase brand awareness by using social platforms for inbound marketing. The following will provide an insight into everything you need to...
by Ryker Taylor | May 19, 2020 | The Rulebook
Proper marketing is essential for your business. It promotes brand awareness and also helps by reaching a broad customer base. Effective marketing can have a positive impact on the sales of your business. Adopting the right marketing strategies will give you an...
by Alex Masterson | Dec 27, 2019 | Business Development, Inbound Marketing
A generalized, fictitious representation of your ideal consumers. That’s the definition of a buyer persona. Whether that be Entrepreneur Eric, Business Owner Betty, or Farmer Fred, buyer personas help us with all facets of the companies we run. Marketing, sales,...
by Ryker Taylor | Jul 18, 2019 | Inbound Marketing, Marketing Flywheel
What Is A Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Why Are They Needed? Buyer personas provide structure in context for your company, making...
by Ryker Taylor | Jul 18, 2019 | Inbound Marketing
In today’s world, inbound marketing is gaining more and more traction. Inbound marketing is creating content that brings people to your content rather than reaching out to them like traditional outbound marketing. But knowing what it means is different than...
