About one-third of people in the world are active on social media. Besides connecting people, businesses have found a way to increase brand awareness by using social platforms for inbound marketing. The following will provide an insight into everything you need to...
Proper marketing is essential for your business. It promotes brand awareness and also helps by reaching a broad customer base. Effective marketing can have a positive impact on the sales of your business. Adopting the right marketing strategies will give you an...
A generalized, fictitious representation of your ideal consumers. That’s the definition of a buyer persona. Whether that be Entrepreneur Eric, Business Owner Betty, or Farmer Fred, buyer personas help us with all facets of the companies we run. Marketing, sales,...
What Is A Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Why Are They Needed? Buyer personas provide structure in context for your company, making...
In today’s world, inbound marketing is gaining more and more traction. Inbound marketing is creating content that brings people to your content rather than reaching out to them like traditional outbound marketing. But knowing what it means is different than...
