Customer service is crucial for attracting new clients as well as reinforcing relationships with your current clients. Excellent customer service is what many businesses strive to provide, but according to Teradata, just 41 percent of brand managers use consumer...
The Rulebook is essential to any business looking for help in their marketing and branding efforts. It’s important to know who you are and who your customers are to make the most efficient marketing strategy with the best return on investment. You do not want to...
What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...
A target market and a buyer persona may seem similar upon reading about them. They seem to address the same thing, but is there a difference between a target market and a buyer persona? What is a Target Market? By definition, a target market is a particular group of...
Get to Know Your Customer To better understand your buyer persona, extensive research is involved. The semi-fictional aspect comes into play when creating your brand’s buyer persona(s). On top of all of the in-depth research that is conducted to understand your...
