by Ryker Taylor | Aug 27, 2020 | Building A Brand
Almost everywhere we look around us, we see text. But why do some of those words stick with us more than others? Why do some of them invoke an emotional response? This is where typography comes into play. We will discuss its importance, its elements, and its impact on...
by Ryker Taylor | Aug 25, 2020 | Inbound Marketing
There are many ways to market using social media these days. One feature that has been emerging in the digital marketing world is the “stories” feature. This feature first appeared on Snapchat and is now almost on all social media platforms. Social media stories are...
by Ryker Taylor | Aug 6, 2020 | Inbound Marketing
What is Marketing Automation? Marketing automation refers to the use of software to automate marketing activities. You can use automation in your daily marketing tasks. Some task examples include email marketing, social media posting, and even ad campaigns. It allows...
by Ryker Taylor | Aug 4, 2020 | Building A Brand, The Rulebook
Sonic branding is one of the most commonly used marketing techniques today. Think about all the advertisements that you see on your television and streaming devices. How many of them had jingles or sounds that you recognize and associate with a brand? All these sounds...
by Ryker Taylor | Jul 30, 2020 | About Your X
‘X’ stands for the experience that everyone has with your brand. To improve your ‘X,’ you must look at all areas of your business to develop a well-rounded strategy. We recommend a 4-dimensional approach to enhance your ‘X.’ Brand...