What are Brand Archetypes? A Brand Archetype is an explanation of the characteristics and values of a particular type of brand by using unique and timeless characters often found in stories and movies. Many companies use them in their marketing strategies as a...
There are plenty of ways to track KPI and experience metrics. Companies that do this can ensure a future where goals are met, and a better customer experience for most everyone. But some stand out above the rest, and we’re here to break those down. With that being...
When you consider customer delight, what are the first things that pop into your head? This may include a variety of answers, but the answer should be something we can all agree on. Customer delight in the purest form is the ability to surpass expectations and create...
Our team had the opportunity to attend "Inbound19" in Boston, MA last September. For those reading that may not know what that is, "Inbound" is a conference that is spearheaded by the folks at HubSpot. If you're asking yourself who HubSpot is, you can learn more about...
Considering all you do for your company can be a daunting and tedious task. Being able to take in everyone's productivity and maintain a positive employee experience don’t always fit together. When you think about how you can track steps for your employees, what comes...
As people, it’s easy to notice a negative story in the news, because that (unfortunately) resonates with us more than a positive experience can. A study that was conducted by Ph.D. and Psychologist author Guy Winch states that our brains have a “negativity bias”. When...
Working to retain information, care more for customers, and doing more to assist your fellow employees can be a daunting task to balance. In order to do all of these things, you need to come up with a strategy in order to accomplish all these tasks at peak efficiency,...
Your company wants to be the best it can be when it comes to operations. You want your sales and services teams running at peak efficiency in order to benefit from your business and the best way to do that is to correctly market your business. When you pair with the...
Branding is an important part of getting your business where you want it to be. You may be procrastinating on making sure your branding falls in line with your industry trends, but if that’s the case, it’s time for you to hop on that boat and get your branding up to...
A generalized, fictitious representation of your ideal consumers. That’s the definition of a buyer persona. Whether that be Entrepreneur Eric, Business Owner Betty, or Farmer Fred, buyer personas help us with all facets of the companies we run. Marketing, sales,...
Businesses today have a solid understanding of what content they need to push in order to maintain the traffic to their pages. Most of the content that is pushed can be a tremendous help in keeping in touch with what the company is doing to keep its consumers engaged....
Most companies have a really established idea in mind when it comes to their logo. When you look at your business's logo, what do you see? What do other people see? Sometimes it may not be fun to reevaluate what you have established over such a long period of time or...
It seems that every aspect of marketing has transitioned online in today's digital world. Marketing strategies have been tweaked to reach out to a more online audience. Because of this digital transition, you have to take advantage of the new opportunities presented...
If you are a business that has been growing over time, look into utilizing other analytics tools instead of just one. Gone are the days where you can view all your analytics from one tool and call it a day. With the advancements in the marketing field, you have to...
Instagram has an ever-changing algorithm that never remains the same. One day, you might have to start using different hashtags. The next day, you might have to start using some of their new features to take advantage of the algorithm. It seems that there will never...
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