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How Do You Offer a Frictionless Experience to Your Customers?

How Do You Offer a Frictionless Experience to Your Customers?

About Your X, Business Development, Inbound Marketing, Marketing Flywheel, Need To Know

As people, it’s easy to notice a negative story in the news, because that (unfortunately) resonates with us more than a positive experience can. A study that was conducted by Ph.D. and Psychologist author Guy Winch states that our brains have a “negativity bias”. When...

Defining A Customer Experience (CX) Strategy

Defining A Customer Experience (CX) Strategy

About Your X, Building A Brand, Business Development, Inbound Marketing, Need To Know

Working to retain information, care more for customers, and doing more to assist your fellow employees can be a daunting task to balance. In order to do all of these things, you need to come up with a strategy in order to accomplish all these tasks at peak efficiency,...

What To Look For When Partnering With A Marketing Agency

What To Look For When Partnering With A Marketing Agency

Business Development

Your company wants to be the best it can be when it comes to operations. You want your sales and services teams running at peak efficiency in order to benefit from your business and the best way to do that is to correctly market...

How To Create Detailed Buyer Personas For Your Business

How To Create Detailed Buyer Personas For Your Business

Business Development, Inbound Marketing

A generalized, fictitious representation of your ideal consumers. That’s the definition of a buyer persona. Whether that be Entrepreneur Eric, Business Owner Betty, or Farmer Fred, buyer personas help us with all facets of the companies we run. Marketing, sales,...

How To Perform A Content Audit For Your Businesses Marketing

How To Perform A Content Audit For Your Businesses Marketing

Business Development

Businesses today have a solid understanding of what content they need to push in order to maintain their traffic to their pages. Most of the content that is pushed can be a tremendous help in keeping in touch with what the company is doing to keep their consumers...

How To Write A Good Vision Statement

How To Write A Good Vision Statement

Business Development, Inbound Marketing, Need To Know

Every business with big dreams knows that having a powerful vision statement is a big deal. The problem is that not everyone knows what a vision statement really is, or how to craft one. With so many business terms to work around, it is easy to create something when...

How To Create A Value Proposition

How To Create A Value Proposition

Business Development, Inbound Marketing, Need To Know

You are a restless mind and a business idea has been around for a long time. You have finally decided to try it out. The bad thing here is that after a quick look online, you have just discovered that this idea is unheard of and you would have to convince people to...

S.M.A.R.T Goals: What They Are, Why They Matter

S.M.A.R.T Goals: What They Are, Why They Matter

Business Development, Inbound Marketing, Need To Know

Goals are important for any business that wants to make any form of impact in their industry. It is even more important if you want to impact the world at large. But then, there is a method for setting goals. Set it wrong and it could all be just a dream, but when it...

How To Write A Good Positioning Statement For Your Business

How To Write A Good Positioning Statement For Your Business

Business Development, Need To Know

When bringing your brand, your products, and the services you render before your target audience, you must have an idea of how you want them to perceive it. This is important because perceptions drive sales. If your brand is not positively viewed, no one would want to...

How To Write A Good Values Statement For Your Business

How To Write A Good Values Statement For Your Business

Business Development, Need To Know

Values are the heart of a business. They encompass a whole series of purposeful and emotional principles that act as a “belief system” for the business. A statement of those values, often called the “Values Statement” or “Core Beliefs” can come in different ways, but...

How To Write A Good Mission Statement For Your Business

How To Write A Good Mission Statement For Your Business

Business Development, Need To Know

Mission statements are fascinating components of the world’s most successful businesses. Sure, we have all seen dozens of bland, generic mission statements that don’t mean much. However, when a business manages to craft a stunning mission statement, it can be...

The Sad Story of Entertainment 720

The Sad Story of Entertainment 720

Business Development, Marketing Flywheel

There’s a story arc on the show Parks and Rec where serial-entrepreneur Tom Haverford and his serial-scammer friend, Jean-Ralphio Saperstein, start a “media conglomerate” called Entertainment 720. They have some starter money because Jean-Ralphio settled in court...

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