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When bringing your brand, your products, and the services you render before your target audience, you must have an idea of how you want them to perceive it. This is important because perceptions drive sales. If your brand is not positively viewed, no one would want to...
Values are the heart of a business. They encompass a whole series of purposeful and emotional principles that act as a “belief system” for the business. A statement of those values, often called the “Values Statement” or “Core Beliefs” can come in different ways, but...
Mission statements are fascinating components of the world’s most successful businesses. Sure, we have all seen dozens of bland, generic mission statements that don’t mean much. However, when a business manages to craft a stunning mission statement, it can be...
There’s a story arc on the show Parks and Rec where serial-entrepreneur Tom Haverford and his serial-scammer friend, Jean-Ralphio Saperstein, start a “media conglomerate” called Entertainment 720. They have some starter money because Jean-Ralphio settled in court...
For today's post. I want to talk about something that I've been working on and that we've implemented at WunderTRE. We call it the “Playbook.” What is the playbook? What is it’s use case you might be asking yourself? It’s a list of actionable items that you and your...
So for today's post, I wanted to try an experiment. I'm actually dictating this blog into an app. So it's transcribing my voice, and then writing it into words. As you read this, it might not sound entirely "correct," but, I'm trying something I'm calling...
“Increase profit," "reduce overhead," "limit spending," "grow the company” are words we’ve all heard quite often in the business world from people in charge. “We need more white space,” “the spading in our headers is off,” or “the logo takes up too much of the page”...
Before I go too deep into the what the #1 digital marketing channel is, I'd like to start off by stating I intend to keep this article "Evergreen." So while you may be reading this in May 2019 right after I originally published it, if you read it in May 2020 I'll have...
In today's post, we're going to be talking about something that is near and dear to my heart. I am frequently asked these questions: What is the most impactful thing that a small business owner can do? What are three things that a business should focus on when...
At first, when Twitter was launched, it was basically used just for fun. Only few could have thought of how much of a help it would be for business. But over the years, more businesses have discovered the massive opportunities in the digital world and are now taking...
For a long time now, Facebook has continued to sit on top of the social media chain, mostly unchallenged. According to studies published by Statista, over a billion people use Facebook every single day. And that is being modest. The monthly count is much higher, at...
Nowadays, there are no barriers to creating a business. Thanks to technology, anyone can start an enterprise from anywhere in the world. You no longer need to have a place or a lot of money as capital, to begin with. Now that technology is at your fingertips; the...
