Website traffic is an important metric that you must keep track of when running a website. What is website traffic, you ask? It is the number of visits a website gets. Anytime someone visits your website, they are increasing your traffic. So, how do you improve it,...
Many people in business have, at one time or another, heard of the term “SEO.” Most websites have an SEO strategy. But what does SEO mean, and why are so many businesses investing in it? We are going to go over what is and how SEO can help your business can benefit...
Developing customer relationships is important for every business. Lead nurturing is all about planning for the future by developing and maintaining your relationships with your leads all throughout their buying process. For an efficient lead nurturing process,...
There are many ways to market using social media these days. One feature that has been emerging in the digital marketing world is the “stories” feature. This feature first appeared on Snapchat and is now almost on all social media platforms. Social media stories are...
Content is an integral part of all digital marketing campaigns. There’s a reason why Bill Gates called it “King.” Context marketing, as the name implies, incorporates context and timing into your marketing efforts. That is its most basic definition. Now, let’s dive a...
Are you looking to create an influencer marketing strategy? Do you know about influencer marketing? If not, then we got you covered! Just about a decade ago, influencer marketing was limited to mostly celebrities and a few popular bloggers. Recently, due to the...
What is Marketing Automation? Marketing automation refers to the use of software to automate marketing activities. You can use automation in your daily marketing tasks. Some task examples include email marketing, social media posting, and even ad campaigns. It allows...
How many emails have you seen that seem identical to all the others? A company is either advertising a new product or service while addressing it toward a "Valued Customer." As you're aware, being called a valued customer is not that personable. This often leads to...
Blogs play a significant role in every industry. It can work as an advertisement to get people to visit your website and check out your products or services. With today's online user activity, blogging for your business is key to keeping an online identity,...
In this article, we do three things in order to create impactful brand messaging. We use brand archetypes and buyer personas to give us perspective and ideas. Then, we create messages that give value to our buyer personas with the tone of our brand archetypes. If you...
What is the best way to market your business today? How can you easily reach your target audience? Short answer: Through the internet. Before the invention of the internet in the ‘90s, through to the early 2000s, TV and radio commercials, billboards, and print media...
Our team had the opportunity to attend "Inbound19" in Boston, MA last September. For those reading that may not know what that is, "Inbound" is a conference that is spearheaded by the folks at HubSpot. If you're asking yourself who HubSpot is, you can learn more about...