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Avoid These Top 6 Customer Experience Mistakes

Avoid These Top 6 Customer Experience Mistakes

by Ryker Taylor | May 11, 2020 | About Your X

Customer experience, commonly referred to as CX, can be described as a customer’s complete experience interacting with your business. These interactions could be in the form of customer service, navigating your website, and delivery of purchased products....
The 3 Important Levels of Brand Archetypes You Need To Know!

The 3 Important Levels of Brand Archetypes You Need To Know!

by Ryker Taylor | May 11, 2020 | The Rulebook

Brand personality is a thing that can make you stand out from your competitors. It also helps you to bring more customers and financiers to your side. Brand personality mostly covers the character traits of your organization. You have to possess a unique personality...
Market Your Business Using Digital Marketing

Market Your Business Using Digital Marketing

by Ryker Taylor | Apr 22, 2020 | Building A Brand, Inbound Marketing, The Rulebook

What is the best way to market your business today? How can you easily reach your target audience? Short answer: Through the internet. Before the invention of the internet in the ‘90s, through to the early 2000s, TV and radio commercials, billboards, and print media...
“A New Species of Disruptors”

“A New Species of Disruptors”

by Ryker Taylor | Feb 5, 2020 | About Your X, Building A Brand, Business Development, Inbound Marketing, Marketing Flywheel, Need To Know

Our team had the opportunity to attend “Inbound19” in Boston, MA last September. For those reading that may not know what that is, “Inbound” is a conference that is spearheaded by the folks at HubSpot. If you’re asking yourself who...
How To Write A Good Vision Statement

How To Write A Good Vision Statement

by Ryker Taylor | Aug 14, 2019 | Business Development, Inbound Marketing, Need To Know

Every business with big dreams knows that having a powerful vision statement is a big deal. The problem is that not everyone knows what a vision statement really is, or how to craft one. With so many business terms to work around, it is easy to create something when...
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