How many emails have you seen that seem identical to all the others? A company is either advertising a new product or service while addressing it toward a “Valued Customer.” As you’re aware, being called a valued customer is not that personable. This...
Today, more and more businesses are becoming more customer-oriented to provide the best experience for them as possible. You should always strive to provide a positive customer experience (CX) since they are very important to growing your brand awareness. This is...
Every company invests a major portion of its revenue on customer experience and satisfaction, but not on employee experience. Companies have followed this way of thinking for years, but now things have changed. Now, both small and large organizations are trying to...
Word of Mouth (WOM) Word of mouth (WOM) is the passing of information from person to person through oral communication. It is a powerful tool that can bring your business to an entirely new level. word of mouth allows customers to tell their own stories and...
What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...
