Having a mascot to use as an ambassador for your company or product can be very beneficial. A brand mascot gives your company a face to stand out amongst similar businesses and represents your brand. Of course, all of this only applies if you know how to utilize a...
To succeed in today’s digital marketing world, you have to have quality reporting and great analytics. Excellent reporting and analytics can tell you what is going right and what is going wrong in your marketing strategy. Knowing what you need reports on and analyzing...
The world has changed a lot in the last two decades. From fashion choices to technology, everything looks so much different today. One of the most noticeable changes has been in the marketing industry. Marketing practices used to be dominated by telemarketing,...
Website traffic is an important metric that you must keep track of when running a website. What is website traffic, you ask? It is the number of visits a website gets. Anytime someone visits your website, they are increasing your traffic. So, how do you improve it,...
Most people in marketing have heard of the words brand loyalty, brand awareness, and brand identity. Brand affinity is just as important. Learn about brand affinity and how it can help grow your brand! Brand Affinity Brand affinity is about making a connection between...