by Ryker Taylor | Jul 2, 2020 | Building A Brand, The Rulebook
What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...
by Ryker Taylor | Jun 26, 2020 | The Rulebook
What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...
by Ryker Taylor | Jun 18, 2020 | The Rulebook
A target market and a buyer persona may seem similar upon reading about them. They seem to address the same thing, but is there a difference between a target market and a buyer persona? What is a Target Market? By definition, a target market is a particular group of...
by Ryker Taylor | Jun 17, 2020 | About Your X, The Rulebook
Get to Know Your Customer To better understand your buyer persona, extensive research is involved. The semi-fictional aspect comes into play when creating your brand’s buyer persona(s). On top of all of the in-depth research that is conducted to understand your...
by Ryker Taylor | May 11, 2020 | The Rulebook
Brand personality is a thing that can make you stand out from your competitors. It also helps you to bring more customers and financiers to your side. Brand personality mostly covers the character traits of your organization. You have to possess a unique personality...
