by Ryker Taylor | May 26, 2020 | Inbound Marketing, SEO, The Rulebook
Blogs play a significant role in every industry. It can work as an advertisement to get people to visit your website and check out your products or services. With today’s online user activity, blogging for your business is key to keeping an online...
by Admin | Apr 30, 2020 | Building A Brand, Inbound Marketing, The Rulebook
In this article, we do three things in order to create impactful brand messaging. We use brand archetypes and buyer personas to give us perspective and ideas. Then, we create messages that give value to our buyer personas with the tone of our brand archetypes. If you...
by Admin | Apr 22, 2020 | Building A Brand, The Rulebook
What is a Brand Voice? Do you think you could recognize a Tim Burton movie without having seen it or knowing he directed it? How about Wes Anderson? Could you tell me that a song was by Pink Floyd or Imagine Dragons before you even heard the singer’s voice? How about...
