by Alex Masterson | Jan 10, 2020 | Business Development
Your company wants to be the best it can be when it comes to operations. You want your sales and services teams running at peak efficiency in order to benefit from your business and the best way to do that is to correctly market your business. When you pair with the...
by Alex Masterson | Dec 27, 2019 | Business Development, Inbound Marketing
A generalized, fictitious representation of your ideal consumers. That’s the definition of a buyer persona. Whether that be Entrepreneur Eric, Business Owner Betty, or Farmer Fred, buyer personas help us with all facets of the companies we run. Marketing, sales,...
by Alex Masterson | Dec 13, 2019 | Building A Brand
Most companies have a really established idea in mind when it comes to their logo. When you look at your business’s logo, what do you see? What do other people see? Sometimes it may not be fun to reevaluate what you have established over such a long period of...
by Alex Masterson | Dec 6, 2019 | Building A Brand
It goes without saying that there are a lot of brands that take inspiration from other sources of influence in order to get them where they are today. Without that strong starting inspiration, some of these companies may never have gotten off the ground. It’s good to...
