Pest Control
Grow the recurring plans that pay for the routes.
A pest control company doesn't grow on one-time sprays. It grows when inspections turn into recurring plans, renewals stick, and new customers land on routes you already run. Wundertre builds the marketing, follow-up and tracking around that.
Pest Control
What pest control growth actually depends on
Showing card 1 / 4
WundertreOS mobile app
Seasonal swings
Calls spike when the bugs show up and go quiet in the off-season. Marketing that only runs in the spike leaves you starting over every spring.
Worth tracking: Cost per booked inspection. What it costs to get a qualified first visit on the schedule, by source.
One-time versus recurring
A one-time treatment pays once. A recurring plan pays all year. The real question is how many first visits become plans.
Worth tracking: First visit to recurring plan rate. The share of first visits that become recurring plans. This is the number that compounds.
Route density
A customer three streets from an existing route is worth more than one across town. Where you advertise should follow where your techs already drive.
Worth tracking: Cost per recurring customer. Marketing spend divided by new recurring plans, not just leads.
Renewals and cancellations
Every cancellation has to be replaced before you grow. Retention is a marketing problem as much as a service one.
Worth tracking: Retained account value. What a recurring customer is worth over the time they actually stay, after cancellations.
The workflow
From the first call to a recurring plan
Each step shows who's responsible: your team, WundertreX or the WundertreOS platform. These are workflows we configure with you. Attribution depends on the tracking numbers, forms and channels you connect.
- WundertreOS
A homeowner calls, texts or fills out a form
Calls, texts and forms you route into WundertreOS land in one inbox. Source attribution depends on the tracking numbers, forms and channels you connect.
- WundertreOS
Missed calls get a fast reply
A text-back and a callback task go out, so a busy morning doesn't hand the job to the next company on the list.
- You
Inspection or first service gets booked
Your office confirms the address is in your service area and books it.
- WundertreX
Plan offer and follow-up
After the first visit, a planned sequence presents the recurring plan instead of hoping the tech remembers.
- You
Won plan gets recorded
Your team marks the plan as won so revenue ties back to the campaign that started it.
- WundertreOS
Renewal and review requests
Renewal reminders and review requests run on schedule, ahead of the next season.
What your team updates. Completed jobs, repair or job status, renewals, cancellations and won revenue are recorded by your team in WundertreOS. Wundertre doesn't sync with dispatch, field service or shop management systems, so these updates keep the numbers honest.
Where your market is
Many pest control companies operate across fast-growing suburbs, like Frisco, Plano and the rest of Dallas–Fort Worth. If that’s your market, campaigns can be built around the zip codes your routes already cover, so new recurring plans add density instead of drive time. The same approach works from our home market of Lubbock to anywhere else you actually service.
The numbers that matter
What we measure with you.
We set these up with your real numbers. We don't publish industry averages as if they were yours.
- Cost per booked inspection
- What it costs to get a qualified first visit on the schedule, by source.
- First visit to recurring plan rate
- The share of first visits that become recurring plans. This is the number that compounds.
- Cost per recurring customer
- Marketing spend divided by new recurring plans, not just leads.
- Retained account value
- What a recurring customer is worth over the time they actually stay, after cancellations.
- Missed-call recovery
- How many missed calls were answered back and booked.
- Route-area share of new customers
- How many new customers land inside the areas you already service.
The Omni-Revenue Framework, applied
All five tenets, working for pest control at once.
Omni-Insight
Decide from real data.
Shows which zip codes, seasons and sources bring recurring plans instead of one-time jobs.
Omni-Presence
Be findable everywhere buyers look.
Keeps your listings, local search and seasonal ads running before the spike, not after it.
Omni-Narrative
One clear story across every touchpoint.
Explains your recurring plan clearly: what's covered, how often, and why it beats calling when there's a problem.
Omni-Service
Answer fast. Follow up on purpose.
Missed-call text-back, booking, plan follow-up and renewal reminders on a schedule.
Omni-Tracking
Measure revenue, not vanity.
Connects each recurring plan to the call, form or campaign that produced it.
These aren't steps. All five tenets run at the same time, every month.
Who does what
Shared accountability, spelled out.
You and your team
The owner and the people who do the work
- Tell us your service area, routes and which plans you want to sell
- Approve seasonal priorities and offers
- Answer and book the leads that come in
- Mark plans won or cancelled in WundertreOS
WundertreX
Human strategy, creative and execution
- Plan seasonal campaigns around your routes
- Build and run listings, ads, content and follow-up
- Write the recurring-plan offer and sequences
- Review cost per recurring customer with you every month
WundertreOS
The shared platform everyone works in
- Holds contacts, calls, messages and deals in one place
- Runs bookings, sequences and reminders
- Records won work against its source when your team logs it
- Lets everyone work from the same live data
What we don't replace. Wundertre does not make claims about treatment efficacy or chemicals, and it isn't a replacement for your pest control routing or service software. It handles marketing, follow-up and revenue tracking.
Questions
Fair questions, straight answers.
Plans
What it costs.
- Omni Lite$2,500/mo10 X Credits per month of WundertreX work
Owners ready for the full Omni-Revenue system with agency support.
- Omni Medium$5,000/mo25 X Credits per month of WundertreX work
Growing businesses that need a real agency team executing every month.
- Omni Heavy$10,000+/mo60+ X Credits per month of WundertreX work
High-volume businesses that need maximum agency firepower.
- Onboarding:
- $1,000 one-time, which covers setup.
- Extra X Credits:
- $200 each.
- Credit reset:
- X Credits reset monthly on your billing date and don't roll over.
- Platform usage:
- Billed from a separate usage wallet, not X Credits.
- Photo and video days:
- Quoted separately.
Compare Omni Lite and Omni Medium based on how many service areas you cover, how many seasonal campaigns you want running at once and how much WundertreX execution you need each month.
Full pricing and plan comparisonOther industries
Let's talk about your pest control business.
Tell us your service area, the work you want more of and how you handle leads today. We'll be straight about whether we're a fit.
Talk to our team