Floor & Surface Coatings
Quote the right floors. Follow every estimate to a decision.
A garage floor, a shop slab and a commercial walkway all start as 'how much to coat my floor?' Wundertre helps you ask the right questions up front, book estimates for the projects you want, explain what preparation involves and keep following up while the customer decides.
Floor & Surface Coatings
What coating growth actually depends on
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WundertreOS mobile app
Surface and project qualification
Garage, patio, basement, shop or commercial space. Knowing the surface, rough size and current condition before the visit saves trips for jobs you wouldn't take.
Worth tracking: Qualified estimate requests. Inquiries that match the surfaces and project types you want.
Preparation drives the scope
Customers compare price per square foot. The real difference is often the prep. Explaining what's included early keeps cheaper quotes from looking like the same job.
Worth tracking: Estimate close rate. Booked installs against estimates delivered, by source.
- Summit demo · Sample data
Estimates that sit
Many coating estimates aren't declined, they just go quiet. Planned follow-up is what turns an open estimate into a booked install.
Worth tracking: Open estimate value. Dollar value of estimates still waiting on a decision.
- Summit demo · Sample data
Scheduling around the work
Coating jobs need the space cleared and time to cure. Clear expectations at booking cut down on reschedules.
Worth tracking: Project mix. Share of residential, shop and commercial work, compared with what you want more of.
The workflow
From 'how much for my floor?' to a booked install
Each step shows who's responsible: your team, WundertreX or the WundertreOS platform. These are workflows we configure with you. Attribution depends on the tracking numbers, forms and channels you connect.
- WundertreOS
Inquiry with surface details
Intake asks for space type, approximate size, current surface condition and timing. Photos can be requested if you want them.
- You
Fit check
Your team decides which inquiries are worth an on-site estimate.
- You
Site visit and estimate
You assess the surface, define the prep and system, and write the estimate.
- WundertreOS
Estimate follow-up
Open estimates get follow-up that explains what's included, answers common questions and asks for a decision.
- You
Won job and source recorded
Booked installs are logged with the source that produced them.
- WundertreX
Review and referral asks
Finished projects trigger review requests and photo-ready referral messages.
What your team updates. Completed jobs, repair or job status, renewals, cancellations and won revenue are recorded by your team in WundertreOS. Wundertre has no native or direct integration with dispatch, field service or shop management systems. Some of those tools have their own Zapier apps that may connect to supported WundertreOS triggers and actions, depending on the tool. Either way, these updates keep the numbers honest.
The numbers that matter
What we measure with you.
Measured from your own inquiries, estimates and installs.
- Qualified estimate requests
- Inquiries that match the surfaces and project types you want.
- Estimate close rate
- Booked installs against estimates delivered, by source.
- Open estimate value
- Dollar value of estimates still waiting on a decision.
- Project mix
- Share of residential, shop and commercial work, compared with what you want more of.
- Cost per booked install
- Marketing spend against booked coating jobs.
The Omni-Revenue Framework, applied
All five tenets, working for floor & surface coatings at once.
Omni-Insight
Decide from real data.
Shows which surfaces, project types and areas turn into booked installs.
Omni-Presence
Be findable everywhere buyers look.
Keeps your listings, reviews and finished-floor photos visible where people search.
Omni-Narrative
One clear story across every touchpoint.
Explains your prep and process with real project photos, not generic finishes.
Omni-Service
Answer fast. Follow up on purpose.
Detailed intake, estimate booking and steady estimate follow-up.
Omni-Tracking
Measure revenue, not vanity.
Connects booked installs and estimate value back to their sources.
These aren't steps. All five tenets run at the same time, every month.
See where your five tenets stand today.
Free, private revenue self-assessment. About 7–10 minutes, no email.
Who does what
Shared accountability, spelled out.
You and your team
The owner and the people who do the work
- Define the surfaces and project types you want more of
- Run site visits and write estimates
- Record booked installs and lost reasons
- Share photos of real finished projects
WundertreX
Human strategy, creative and execution
- Build intake that captures surface, size and timing
- Run campaigns for the project types you prioritize
- Write estimate follow-up that explains prep and scope
- Review estimates and close rates with you monthly
WundertreOS
The shared platform everyone works in
- Holds contacts, calls, messages and deals in one place
- Runs bookings, sequences and reminders
- Records won work against its source when your team logs it
- Lets everyone work from the same live data
What we don't replace. WundertreOS does not assess surfaces, specify coating systems or estimate materials. Those decisions stay with your team and your current estimating tools.
Questions
Fair questions, straight answers.
Plans
What it costs.
- Omni Lite$2,500/mo
For owners putting the full Omni-Revenue system in place, with up to $5,000 a month in total ad spend managed across channels.
Ad spend: Up to $5,000/mo total managed ad spend10 X Credits per month of WundertreX work - Omni Medium$5,000/mo
For growing businesses advertising in more places, with up to $15,000 a month in total ad spend managed across channels.
Ad spend: Up to $15,000/mo total managed ad spend25 X Credits per month of WundertreX work - Omni Heavy$10,000+/mo
Custom scope, available at any ad spend and required to manage more than $15,000 a month or to add traditional media like TV, radio, billboards and sponsorships.
Ad spend: Custom managed ad spend agreed in your scope60+ X Credits per month of WundertreX work
- Onboarding:
- $1,000 one-time, which covers setup.
- Extra X Credits:
- $200 each.
- Credit reset:
- X Credits reset monthly on your billing date and don't roll over.
- Platform usage:
- Billed from a separate usage wallet, not X Credits.
- Ad spend:
- Your advertising budget, paid separately from the service fee. Limits are caps, not minimums.
- Traditional media:
- TV, radio, billboards and sponsorships are Omni Heavy only, with scope agreed for Heavy.
- Photo and video days:
- Quoted separately.
Compare plans based on the project types and areas you market, how much intake screening you need and how much estimate follow-up you want WundertreX to build.
Full pricing and plan comparisonOther industries
Let's talk about your floor & surface coatings business.
Tell us your service area, the work you want more of and how you handle leads today. We'll be straight about whether we're a fit.
Talk to our team