Why “Good Design” Matters to Your Business
“Increase profit," "reduce overhead," "limit spending," "grow the company” are words we’ve all heard quite often in the business world from people in charge. “We need more white space,” “the spading in our headers is off,” or “the logo takes up too much of the page” are things we hardly hear, if ever.
Why is good design not on the top of the mind of most decision makers? I think it’s because they can’t see the value of good design. I would say they are correct. You see I believe that if a design is good it is harder to tell it was designed. The worse something looks the easier it is to point out its flaws. Let’s examine some bad design.
You might be picking up on the theme here. Good design means that the person using it will have a good experience and might even be delightfully surprised by a feature they discover while using it. When a design communicates clearly what it is and what it does while having a helpful hidden message then you know you have created something with good design in mind. The evacuation plan is nice at eye level but when you really need it and there is smoke at eye level you will thank the installer for placing it on the floor where you are crawling to get out alive. How about the wet floor sign that doubles as a banana peel? Fun and informative! Or what about the packaging of O’Keeffe’s Hand Cream? The packaging tells you exactly what you need to know AND the rubber around the lid helps you open when your hands are extremely dry and can’t typically open tight containers.
These last two are more about graphic design than product design or user experience design. These two are graphics that you would either see as an advertisement or in a meeting where you are deciding who to hire. Making your graphic design stand out to be noticed and remembered is what we do here at WunderTRE. We have a team of designers both young and old who have the experience and excitement to help you stand out from your competition.
To wrap up here we’ve seen the good the bad the awful and the awesome when it comes to design. Good and bad designs are out there. Your products and services are either suffering from bad design or benefiting from good design right now. Do you know which one it is? Hit me up in the comment section and let’s talk design.
If you want some more laughs and maybe cringe a bit take a look at a bit more bad design before you go. See you in the next one!
Ok, wasn’t that fun! I know these are cherry-picked and the worst of the worst but through this post I hope I’m able to help show that bad design leads to less profit, efficiency, and trust with your customers.
