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Customer Engagement: How To Engage With Your Customers

Customer Engagement: How To Engage With Your Customers

by Ryker Taylor | Jun 26, 2020 | About Your X

What is Customer Engagement? A quote from Paul Greenburg, who works for Hubspot, said: “Customer engagement is the ongoing interaction between the company and the customer, offered by the company chosen by the customer.” Customer Engagement is one of the top buzzwords...
Branding: Step-by-Step on How to Build Your Brand

Branding: Step-by-Step on How to Build Your Brand

by Ryker Taylor | Jun 26, 2020 | The Rulebook

What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...
User-Friendly Website Design Enhances Customer Experience

User-Friendly Website Design Enhances Customer Experience

by Ryker Taylor | Jun 23, 2020 | About Your X

When it comes to developing successful digital strategies when starting a new business, creating a user-friendly, innovative, and eye-catching website is always a bonus feature to ensure a positive outcome. Although opportunities are endless when designing a fun and...
Is There A Big Difference Between a Target Market and a Buyer Persona?

Is There A Big Difference Between a Target Market and a Buyer Persona?

by Ryker Taylor | Jun 18, 2020 | The Rulebook

A target market and a buyer persona may seem similar upon reading about them. They seem to address the same thing, but is there a difference between a target market and a buyer persona? What is a Target Market? By definition, a target market is a particular group of...
Understanding Your Buyer Persona Drives Better Customer Experience

Understanding Your Buyer Persona Drives Better Customer Experience

by Ryker Taylor | Jun 17, 2020 | About Your X, The Rulebook

Get to Know Your Customer To better understand your buyer persona, extensive research is involved. The semi-fictional aspect comes into play when creating your brand’s buyer persona(s). On top of all of the in-depth research that is conducted to understand your...
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