A generalized, fictitious representation of your ideal consumers. That’s the definition of a buyer persona. Whether that be Entrepreneur Eric, Business Owner Betty, or Farmer Fred, buyer personas help us with all facets of the companies we run. Marketing, sales,...
Businesses today have a solid understanding of what content they need to push in order to maintain the traffic to their pages. Most of the content that is pushed can be a tremendous help in keeping in touch with what the company is doing to keep its consumers engaged....
Every business with big dreams knows that having a powerful vision statement is a big deal. The problem is that not everyone knows what a vision statement really is, or how to craft one. With so many business terms to work around, it is easy to create something when...
You are a restless mind and a business idea has been around for a long time. You have finally decided to try it out. The bad thing here is that after a quick look online, you have just discovered that this idea is unheard of and you would have to convince people to...
Goals are important for any business that wants to make any form of impact in their industry. It is even more important if you want to impact the world at large. But then, there is a method for setting goals. Set it wrong and it could all be just a dream, but when it...
When bringing your brand, your products, and the services you render before your target audience, you must have an idea of how you want them to perceive it. This is important because perceptions drive sales. If your brand is not positively viewed, no one would want to...
Values are the heart of a business. They encompass a whole series of purposeful and emotional principles that act as a “belief system” for the business. A statement of those values, often called the “Values Statement” or “Core Beliefs” can come in different ways, but...
Mission statements are fascinating components of the world’s most successful businesses. Sure, we have all seen dozens of bland, generic mission statements that don’t mean much. However, when a business manages to craft a stunning mission statement, it can be...
There’s a story arc on the show Parks and Rec where serial-entrepreneur Tom Haverford and his serial-scammer friend, Jean-Ralphio Saperstein, start a “media conglomerate” called Entertainment 720. They have some starter money because Jean-Ralphio settled in court...
For today's post. I want to talk about something that I've been working on and that we've implemented at WunderTRE. We call it the “Playbook.” What is the playbook? What is it’s use case you might be asking yourself? It’s a list of actionable items that you and your...
So for today's post, I wanted to try an experiment. I'm actually dictating this blog into an app. So it's transcribing my voice, and then writing it into words. As you read this, it might not sound entirely "correct," but, I'm trying something I'm calling...
“Increase profit," "reduce overhead," "limit spending," "grow the company” are words we’ve all heard quite often in the business world from people in charge. “We need more white space,” “the spading in our headers is off,” or “the logo takes up too much of the page”...