Originality Never Gets Old
Jonathan Rodriguez
February 18, 2021

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Originality never gets old, especially when it comes to branding for your business. Think about it. How many brands out there have become successful and separated themselves from the pack? Businesses like Nike, Apple, and GAP have all thrived from being original and offering something different from their competitors. That is why they have been successful for as long as they have.  

Being original in today’s marketing and branding world is just as important as it was 20 years ago. It is a key driver of setting yourself apart from the many brands and businesses out there. It can be pretty easy for your brand and business to get lost in the stream of other businesses, but being original can drive you up that stream. So, what exactly does it mean for a brand to be original? 

What Does it Mean For a Brand to Be Original?

For a brand to be original, it means that there is no one that is quite like you and your business. This means that your morals, values, logo, and purpose are different and unique from your competitors. Everything about your brand should be unique and should reflect upon the people who are a part of it. 

Being unique and original helps you stand out while making your brand more recognizable by people who see it and anything else associated with it. Your brand won’t be perceived as just another brand. Instead, people will remember it as it can leave them with a long-lasting impression. 

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Importance of Originality For Your Business

Originality is important for your business due to a variety of factors. It helps you gain more brand recognition, more credibility and improves your rankings on search engines. How exactly does originality for your business improve those three factors?

Brand Recognition

Having a business that is both unique and original can make you stand out from your competitors. Due to this, many people can filter out other businesses and easily recognize yours. There is no other business and brand quite like yours hence why you can leave a lasting impression on audiences that others can’t.

More Credibility

Being an original business with a unique brand shows that you listen to your customers and thus develop a more close business-consumer relationship. Instead of “selling out” and doing what other businesses are doing, you are offering something different and original. Your customers will appreciate the effort and think of you as a more credible business. 

Improving Rankings in Search Engines

Being original also means being able to provide unique and original content. Writing, creating, and posting original content on your business’s website can help improve your rankings on search engines as those search engine indexes take all of the content into account when updating their rankings. This means that your website will be more easily findable to users and lead them to learn more about your business and branding. All of these factors together improve your search engine rankings which makes your business appear more credible. 

As you can see, there are a lot of benefits associated with having originality in your business and brand. The question is how do you get started with making your business more original? Fortunately, we know some ways to make your business/brand more original. 

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Ways To Make Your Business/Brand Have More Originality

There are many ways for you to make your business and brand appear more original. It all depends on where you want to start. Do you want to start with creating a business name? Maybe you want to start creating new content? Once you know where you want to start, then it becomes much easier to know what you need to do. Here are some ways to help make your business and brand have more originality. 

Create Original Content

Of course, one of the ways that many businesses go about making their business more original is by creating more original content. This original content can range from writing blogs to even recording your own podcasts! The key thing to remember when creating your content is making sure that it is original and provides something different to the people who will read, listen, and view them. 

If you already have content on your website, they can benefit from being revamped with better material or unique material. You can research certain topics that haven’t been addressed in blogs and other forms of media. From there, you write and talk about those topics in future pieces of content, or use them in revamped versions of your current content. This can help you stand out from other brands’ media and blogs, and if the people find your information valuable, then search engines will rank your website higher. 

Create A Unique Business Name

Creating a business name can be a simple process that only takes a few brainstorming sessions to eventually agree on one. Creating a unique business name though may be more complicated than that. There are a lot of business names out there that sound very similar to each other. Think about how many restaurants out there have similar names. It may confuse a person who is interested in trying another restaurant but won’t because they sound too similar. 

Creating a business name is a huge deal because once you decide on the one you want to use, that business name will appear on all of your marketing materials and content. Be sure that you choose a name that represents what you are about, is original and is unique to you. 

When it comes to making your business and brand more original, you will want to be a part of the design process when creating your logo. Sure, it can be easy to have someone else design your own logo, but they won’t design it with the voice, tone, and message that you want to give off. Designing your own logo can be a rewarding experience as it will be unique to you and your brand. You can design it to make sure it is the best representation of your brand as a whole. 

Listen to Feedback From Your Customers

Your customers are an invaluable resource as they can give you ideas and perspectives that you may not have even thought of. They might give you feedback on certain things that they feel your business might be missing. What you may be missing can be the one thing that makes you unique and separates you from your competitors. Don’t let your customers’ feedback fall on deaf ears. If what they are saying is valuable, then be sure to act on it! 

Gain More Credibility

Becoming credible is another way for your business to be perceived as more original. A great way to gain credibility is by providing original content. Providing original content that your customers find valuable is a great first step to gaining credibility. Once you’ve established a consistent stream of original and quality content, people will start talking about your content with people they know. Think of it as word-of-mouth marketing. 

Eventually, you might have some more prominent people speaking highly of your business, thus developing the reputation of becoming a credible source of information. This credibility can help you stand out from other businesses that provide content that is deemed not as credible. 

Observe What Your Competitors Are Doing

Don’t observe your competitors with the intention of taking from what they are doing that you aren’t doing. What you should be on the lookout for is what they DON’T have or aren’t providing to their customers. This can help you find different ideas to use for your marketing strategy and website that can help you offer something unique and original. Remember, originality is what can help you stand out from your competitors rather than blending in with them. 

Use Original Photos Instead of Stock Photos

A key part of original content is using your own unique graphics and photos for your website rather than stock photos and graphics. Using stock photos and graphics can be perceived as being disingenuous, which you want to avoid if you want to be more original and appear more credible. Take the time to create your own graphics and take your own photos. The extra work will go a long way in establishing you as a more unique and credible brand. 

Use Unique Brand Colors and Font Style 

A simple way to go about making your brand more original is by choosing brand colors and a font style that is aesthetically pleasing and not used by another brand. Choosing brand colors like red and white might make your brand look a bit like Target’s. That might make your brand less recognizable and might lead people to think about Target when they see anything with your branding. Choose brand colors that best represent your business and aren’t a common sight in business branding.

Font style is also important as you will want to avoid choosing a font style that is generic and used by many businesses. Choose a font style that is unique and easy to read that way people will associate it with your brand in a positive light.

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Be Creative 

Remember, that a key part of having originality for your business and brand is by being creative. Creativity can help you come up with different ideas that you can use for the content on your marketing materials and your website. It can open your business up to newfound success and help it thrive in the long run. Businesses that are original and provide something different can be more recognizable to audiences than other businesses. 

Looking for help in marketing your business or creating a website? Simply contact us here to get started so that way we can help you market your business and create a website that you will approve of! 

Make use of our marketing industry knowledge to meet your business goals.

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