by Admin | Jul 13, 2020 | Need To Know
In today’s ever-changing technology world, you constantly hear about cybersecurity and data breaches. It leads to many small and medium business owners to wonder what they can even do. You might be sitting there asking yourself, “If the Russians are out here hacking...
by Admin | Apr 30, 2020 | Building A Brand, Inbound Marketing, The Rulebook
In this article, we do three things in order to create impactful brand messaging. We use brand archetypes and buyer personas to give us perspective and ideas. Then, we create messages that give value to our buyer personas with the tone of our brand archetypes. If you...
by Admin | Apr 22, 2020 | Building A Brand, The Rulebook
What is a Brand Voice? Do you think you could recognize a Tim Burton movie without having seen it or knowing he directed it? How about Wes Anderson? Could you tell me that a song was by Pink Floyd or Imagine Dragons before you even heard the singer’s voice? How about...
by Admin | Apr 17, 2020 | Building A Brand, The Rulebook
What are Brand Archetypes? A Brand Archetype is an explanation of the characteristics and values of a particular type of brand by using unique and timeless characters often found in stories and movies. Many companies use them in their marketing strategies as a...
by Admin | Aug 2, 2019 | Business Development, Marketing Flywheel
There’s a story arc on the show Parks and Rec where serial-entrepreneur Tom Haverford and his serial-scammer friend, Jean-Ralphio Saperstein, start a “media conglomerate” called Entertainment 720. They have some starter money because Jean-Ralphio settled in court...
